{"id":17280,"date":"2023-01-05T10:54:16","date_gmt":"2023-01-05T10:54:16","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/what-is-a-pillar-page-how-they-can-help-your-seo\/473843\/"},"modified":"2023-01-05T10:54:16","modified_gmt":"2023-01-05T10:54:16","slug":"what-is-a-pillar-page-how-they-can-help-your-seo-via-sejournal-lwilson1980","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=17280","title":{"rendered":"What Is A Pillar Page? How They Can Help Your SEO via @sejournal, @LWilson1980"},"content":{"rendered":"

Pillar pages have been an effective way to group and present website content to users and search engines for some time.<\/p>\n

In this post, I will define what a pillar page is, how it can help your SEO efforts, and share some examples of pillar pages in action.<\/p>\n

So let\u2019s start by defining pillar pages.<\/p>\n

What Is A Pillar Page?<\/h2>\n

A pillar page is a landing destination on your website that focuses on a key topic, resource, product, or service area.<\/p>\n

It enables users and search engines to access lots of topically relevant content, quickly.<\/p>\n

The depth of pillar pages will vary based on their purpose.<\/p>\n

Some may be more of a shallow introduction to get fast access to other content (a little like the role of a contents page), whilst others will be more comprehensive, giving deeper standalone value, supported by related content items.<\/p>\n

If you listed down all of the core topics related to your business, each of these could logically warrant becoming a pillar page.<\/p>\n

Pillar pages give people single-stop access to a host of related content in a user-friendly way.<\/p>\n

They also provide search engines with logically organized content that can be quickly crawled, understood, and therefore ranked effectively in search.<\/p>\n

You may have heard of cornerstone content, content hubs, content clusters, or pillar pages in various forums, and effectively, they all represent nuances of the same approach.<\/p>\n

If you visualize a wheel of a bicycle, at the center, you have the hub.<\/p>\n

From the hub, you have lots of spokes<\/a>.<\/p>\n

In the case of pillar content, the hub is the pillar page (the central theme or topic), and the spokes are the related content areas pointing to and from the pillar page.<\/p>\n

A single pillar page may have many pages and other content types all linking to the pillar page, either directly, or via other sub-topics that then link back to the main\/pillar page.<\/p>\n

The fundamental interaction remains the same \u2013 centralizing all related topical content from one main landing destination (the pillar page).<\/p>\n

I\u2019ll provide some examples shortly to help reinforce this principle so you can visualize pillar pages in action.<\/p>\n

How Can Pillar Pages Help Your SEO?<\/h2>\n

Before moving on to some examples of pillar pages, it\u2019s useful to understand a little more about how they can help your SEO performance.<\/p>\n

There are many benefits to creating pillar pages on your website, and I cover a few of these next.<\/p>\n

Strengthening Topical Authority Signals<\/h2>\n

Expertise, Authoritativeness, and Trustworthiness (E-A-T)<\/a> underpin Google guidelines and provide a key factor for assigning overall quality scores to any website.<\/p>\n

Put simply, Google uses E-A-T as a yardstick to decide if the content is considered of high quality \u2013 and if it is, it will likely rank consistently higher.<\/p>\n

This is because it will be deemed:<\/p>\n