You can promote your products, share content, and hop on relevant trends to remain relatable among your followers.<\/p>\n
There are various ways to advertise on Twitter<\/a>, but your Tweets are what build your branding.<\/p>\n However, with 280 characters per Tweet, it can be tricky to say everything you want in a single post.<\/p>\n Here are some tips for crafting the perfect Tweets to effectively build your unique branding and promote your business on Twitter.<\/p>\n Whether you\u2019re a new business, or an existing enterprise joining Twitter for the first time, your first Tweet will set the tone for your online personality.<\/p>\n First and foremost, keep it short. Your Twitter handle will tell users who you are, and your bio should characterize your brand effectively enough that you don\u2019t have to repeat it in your post.<\/p>\n Focus on introducing yourself in a simple yet engaging way.<\/p>\n Established enterprises can get away with a simple greeting and an invitation for followers to communicate, like the first Tweet from Pepsi in 2009<\/a>.<\/p>\n It\u2019s already a widely recognized brand, so it doesn\u2019t need a formal introduction.<\/p>\n Small and new businesses should introduce themselves in a succinct way.<\/p>\n Consider sharing an image or short video. It could be your logo, your office headquarters, or your products. Visuals are eye-catching and, if done well, can depict what you want to say without having to say it.<\/p>\n There are certain times during the day when your Tweets are likely to be seen by more people.<\/p>\n Early mornings, usually between 8 a.m. and 9 a.m., are some of the best times to post, as this is when your followers are waking up and scrolling.<\/p>\n What you tweet in the morning depends on your brand and unique offering.<\/p>\n You could create a poll asking followers how they\u2019re spending their day, choosing options your followers can relate to in some way.<\/p>\n If you\u2019re releasing a new product or any promotional content that day, the mornings are a prime time to tweet about it.<\/p>\n When tweeting to be relatable, stick to topics you have the authority to discuss.<\/p>\n Let\u2019s say you own a skincare brand \u2013 it would be appropriate to share popular skincare ingredients, tips on clearing acne, or techniques for facial massages.<\/p>\n However, it wouldn\u2019t be on-brand to post about travel or vehicle maintenance.<\/p>\n Relevant Tweets would be reminding your followers to apply their SPF in the morning or to enjoy a moisturizing face mask over the weekend, using trending hashtags where possible.<\/p>\n Of course, relatability is also about the language you use.<\/p>\n Twitter is a good place to soften your typical professional jargon and communicate with followers as you would a person in your life.<\/p>\n You might not use hashtags, emojis, or colloquial phrases on your main site, but they can do wonders for relatability when used in Tweets.<\/p>\n Your followers want to connect to your brand on a human level, and one of the best ways to do so is by showing your funny side.<\/p>\n Not only do comedic Tweets further your relatability, but they can also be a fantastic marketing technique.<\/p>\n Look at what the average Twitter user is posting and see what Tweets get the most engagement. Is it short one-liners, or is it memes?<\/p>\n What your followers find funny enhances your relatability, so keep on top of trends to see where you can use them to your advantage.<\/p>\n The red flag trend<\/a> took off in 2021, and many brands like Oreo<\/a> hopped on the trend to promote their products.<\/p>\n Trends such as this allow businesses to promote their brand and offerings in a way to which followers can relate.<\/p>\n You can\u2019t guarantee what will or won\u2019t go viral, as it\u2019s often a shot in the dark that typically depends on timing.<\/p>\n It might happen for a unique new product, a life hack, or making fun of your own situation \u2013 it\u2019s almost impossible to predict.<\/p>\n You might remember the big caterpillar cake battle of 2021. Marks & Spencer took legal action against Aldi<\/a> in April of that year, demanding Aldi remove a specific item from its shelves.<\/p>\n The item in question was Cuthbert the Caterpillar Cake, which resembles the M&S Colin variety.<\/p>\n Some brands might shy away from publicly discussing legal matters \u2014 not Aldi.<\/p>\n The German discount supermarket saw the funny side of the case and played it to its advantage on Twitter.<\/p>\n Aldi\u2019s page became a string of mocking memes, referring to its rivals as \u201cMarks & Snitches<\/a>\u201d while coining the #FreeCuthbert hashtag. It even went as far as putting Cuthbert behind bars<\/a>, and insinuating M&S was holding the cake hostage.<\/p>\n Twitter users revealed how well the Aldi social team used humor and relatable memes to handle the situation in a comical and relatable way. The interaction went viral, with thousands of users resharing variations of the Cuthbert-related memes.<\/p>\n Fast forward to June 2022, and Cuthbert returned to Aldi\u2019s shelves after a 15-month legal battle with the hashtag #cuthback hitting high on the trending list.<\/p>\n After making waves on Twitter the previous year, there was an increased interest in trialing the cake that had so many people talking.<\/p>\n Shoppers rushed to Aldi to purchase the caterpillar<\/a>, increasing sales above those before the legal debate.<\/p>\n The #FreeCuthbert campaign, which won the 2021 Marketing Week Masters award for Social Media<\/a>, shows how turning a tricky situation into something entertaining can be the golden ticket to going viral.<\/p>\n The Ice Bucket Challenge became a global phenomenon when Chris Kennedy (@ckgolfsrq) started the challenge for ALS Foundation by sharing the first video<\/a> of pouring ice water over yourself.<\/p>\n In essence, the trick to successful tweeting is connecting with your followers on a human level while depicting your brand the way you want.<\/p>\n You might not always go viral, but you\u2019ll build an engaging online presence that will bring your followers back for more.<\/p>\n More resources: <\/strong><\/p>\n Featured Image: VectorMine\/Shutterstock<\/em><\/p>\nNail Your First Tweet<\/h2>\n
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![\"Pepsi's](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/01\/what-to-tweet-24-ideas-for-inspiration-via-sejournal-taylordanrw.png\")
Image from Twitter, March 2009<\/span><\/div>\n<\/dt>\n<\/dl>\n<\/div>\nExamples Of First Tweets<\/h3>\n
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What To Tweet In The Morning<\/h2>\n
![\"Waterstones](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/01\/what-to-tweet-24-ideas-for-inspiration-via-sejournal-taylordanrw-1.png\")
Image from Twitter, March 2009<\/span><\/div>\nExamples Of Morning Tweets<\/h3>\n
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Relatable Content To Tweet<\/h2>\n
Examples Of Relatable Tweets<\/h3>\n
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Funny Tweets To Boost Followers & Engagement<\/h2>\n
Examples Of Funny Tweets<\/h3>\n
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Viral Tweets<\/h2>\n
![\"What](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2023\/01\/what-to-tweet-24-ideas-for-inspiration-via-sejournal-taylordanrw-2.png\")
<\/p>\n<\/p>\nExamples Of Viral Tweets<\/h3>\n
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