Most tools provide similar functionality, but I recommend considering the following factors before settling on any tool.<\/p>\n
- \n
- Price: <\/b>Are you charged after X surveys or questions are sent out?<\/li>\n
- Templates:<\/strong> What templates does this tool offer, and how easy is it to create a custom template?<\/li>\n
- Survey logic: <\/b>Does this survey tool offer conditional logic formatting to help me customize my surveys?<\/li>\n
- Integrations: <\/b>Does this survey integrate easily with my existing email marketing tools and other SEO programs?<\/li>\n
- Piping functionality:<\/b> Does this survey allow me to split questions by responses to get the most accurate data?<\/li>\n
- Analytics: <\/b>What insights does this tool offer, and does it meet my needs?<\/li>\n<\/ul>\n
4. Make Questions Easy To Understand<\/h3>\n
When it comes down to writing questions for a survey, and their responses, keep your questions simple and relatable.<\/p>\n
This means avoiding jargon, run-on sentences, and asking open-ended questions without open-ended responses.<\/p>\n
Ideally, each question should be formatted to be asked in a linear order. So, for example, if you\u2019re surveying inflation, don\u2019t jump from asking questions about everyday goods to questions about luxury goods and then back to basic goods.<\/p>\n
Keep questions linear so that respondents don\u2019t get overwhelmed or confused. This will ensure your responses are honest and accurate.<\/p>\n
5. Keep Questions Limited<\/h3>\n
To get as granular as possible, it can be very tempting to ask multiple questions about a topic \u2013 but you must balance this impulse with the reader\u2019s attention span.<\/p>\n
Remember, your survey takes time out of someone\u2019s day, so respect that time. Try to keep surveys to around 10 questions or shorter whenever possible.<\/p>\n
Think about which questions will yield you the most relevant responses to your answer. For example, if you\u2019re gathering feedback about a product, consider asking:<\/p>\n
- \n
- Do you find this product helpful?<\/li>\n
- Do you think this product is priced appropriately?<\/li>\n
- How likely are you to recommend this product to a friend?<\/li>\n
- How does this product compare to our competitors?<\/li>\n
- Are you likely to purchase this product again?<\/li>\n<\/ul>\n
6. Ask The Right Type Of Questions<\/h3>\n
You also need to consider the format in which you ask these questions, as the way you ask these questions will influence the results and accuracy of your survey.<\/p>\n
For example, asking yes or no questions reduces the amount of data you can acquire from a survey. So, if you want to know how much people spend on a product, give people multiple-choice answers to gain the most accurate results.<\/p>\n
Additionally, matrix or grid questions should be used sparingly to avoid overwhelming respondents.<\/p>\n
Besides, matrix questionnaires only make sense in specific cases, such as customer satisfaction surveys.<\/p>\n
![\"survey](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/12\/how-to-create-a-survey-quickly-in-google-forms-and-microsoft-word-via-sejournal-ronlieback.png\")
Image from author, December 2022<\/span><\/div>\n7. Use Conditional Logic To Keep Surveys Focused<\/h3>\n
Most online survey tools offer a broad form of conditional logic that allows you to make your surveys hyper-focused and relevant to your customers.<\/p>\n
For example, branching or piping logic allows you to steer respondents to different questions based on their responses.<\/p>\n
Additionally, most online survey tools also offer \u201cskip logic,\u201d which allows some respondents to skip questions that are irrelevant to them based on their previous responses.<\/p>\n
8. Offer Incentives For Filling Out Surveys<\/h3>\n
I recommend offering customers incentives to fill out your survey to improve response rates. Discounts and other loyalty rewards are a great way to get people to fill out surveys without pestering them with multiple emails.<\/p>\n
This strategy is so popular that there are websites dedicated to helping people earn income by filling out surveys with paid rewards.<\/p>\n
Of course, keep incentives light, so that the people who are motivated to fill out your survey are not solely motivated by money and will put down anything in the response box.<\/p>\n
9. Use A CRM Or Email Marketing Tool To Send And Handle Responses<\/h3>\n
While some tools like SurveyMonkey are designed to handle survey delivery and analytics, many tools like Google Forms and Microsoft Forms are not.<\/p>\n
- Templates:<\/strong> What templates does this tool offer, and how easy is it to create a custom template?<\/li>\n
![\"Google](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/12\/how-to-create-a-survey-quickly-in-google-forms-and-microsoft-word-via-sejournal-ronlieback-1.png\")
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<\/p>\n![\"Addin](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/12\/how-to-create-a-survey-quickly-in-google-forms-and-microsoft-word-via-sejournal-ronlieback-9.png\")
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