{"id":17103,"date":"2022-12-12T10:03:38","date_gmt":"2022-12-12T10:03:38","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/seo-during-a-recession\/466106\/"},"modified":"2022-12-12T10:03:38","modified_gmt":"2022-12-12T10:03:38","slug":"seo-during-a-recession-does-it-still-work-via-sejournal-tonynwright","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=17103","title":{"rendered":"SEO During A Recession (Does It Still Work?) via @sejournal, @tonynwright"},"content":{"rendered":"
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It doesn\u2019t take a professional economist to predict the global markets are headed for a downturn.<\/p>\n

In the past year, inflation rates in the United States have hovered around 7%<\/a>, with the IMF predicting the worst is yet to come<\/a>. People everywhere feel the crunch of high gas prices and rising food costs.<\/p>\n

And as expenses rise, many businesses are preparing to tighten their belts, cut unnecessary spending and ride out the storm until the global markets turn back around.<\/p>\n

As you\u2019re looking to cut the fat in your own company, it can be very tempting to slash your advertising and marketing budget.<\/p>\n

This is a huge mistake.<\/strong><\/p>\n

By eliminating or even scaling down your marketing efforts, you\u2019re hurting the growth and maintenance of your customer base. New customers will be harder to reach while existing customers will be unaware of new products, services, and deals.<\/p>\n

Remember, marketing is an investment \u2013 not an expense. And in an age dominated by the internet, this is especially true of search engine optimization.<\/p>\n

So, if you are considering cutting your SEO budget, DON\u2019T DO IT.<\/p>\n

Seriously. Don\u2019t even think about it.<\/strong><\/p>\n

SEO can continue to move the needle for your business, even when other growth initiatives are coming up short.<\/p>\n

In this piece, we\u2019ll look at why that happens and show why SEO should be an important part of your marketing plan, no matter the economic conditions.<\/p>\n

Why Does SEO Do Well In Economic Downturns?<\/h2>\n

When times are tough, you need to find a better value for your dollar. Your money needs to stretch further and work harder.<\/p>\n

In marketing, few channels work harder than search<\/a> for most products and services.<\/p>\n

How do we know this? Because economies are cyclical, and this isn\u2019t our first recession rodeo.<\/p>\n

In the SEO era (i.e., since roughly 1991), we\u2019ve had three significant recessions<\/a>. During these times, it\u2019s been discovered that SEO still performs. This can be attributed to a few reasons, namely:<\/p>\n