{"id":17075,"date":"2022-12-07T08:49:27","date_gmt":"2022-12-07T08:49:27","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/social-media-search-google-recap\/473269\/"},"modified":"2022-12-07T08:49:27","modified_gmt":"2022-12-07T08:49:27","slug":"is-social-media-search-the-new-google-how-to-boost-organic-traffic-in-2023-via-sejournal-lorenbaker","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=17075","title":{"rendered":"Is Social Media Search The New Google? How To Boost Organic Traffic In 2023 via @sejournal, @lorenbaker"},"content":{"rendered":"

If you want your brand to succeed in 2023, it\u2019s time to step up your social media strategy.<\/p>\n

As people increasingly turn to the search bar on social media platforms, optimizing your content for platform search algorithms is more important than ever.<\/p>\n

And with Google\u2019s new Short Video Result Type, it\u2019s also a great time to prioritize short-form video content, which goes hand-in-hand with current social media trends.<\/p>\n

On November 30, I moderated a webinar with Rachel Schardt, SEO Success Manager at Conductor. Schardt demonstrated how you could take full advantage of social media next year and boost your brand\u2019s organic discoverability and reach.<\/p>\n

Here is a summary of the webinar. To access the entire presentation, complete the form<\/a>.<\/p>\n

Why Optimize For Social Media Search?<\/h2>\n

More and more people are using social media as a search engine. In fact,<\/p>\n