That\u2019s an alarming statistic, but it\u2019s even more worrisome when you realize that the abandonment rate for mobile users is even higher, at 85.65%<\/a>.<\/p>\n Not everyone who visits your store will buy, but you can reduce the cart abandonment rate by making your checkout process as seamless as possible (although the ecommerce platform you use can impact how easy this is).<\/p>\n We have put together these six checkout page examples, highlighting their good and bad points.<\/p>\n Next, we\u2019ll discuss how you can improve your customers\u2019 checkout experience and ultimately increase your revenue and conversion rate<\/a>.<\/p>\n Dermalogica is a professional-grade skincare brand that runs on the Shopify platform<\/a>. The brand caters to skin therapists and consumers.<\/p>\n Dermalogica does a lot of things to ensure a seamless checkout process.<\/p>\n For instance, it has an express checkout option, which is excellent if you\u2019re in a rush for time or don\u2019t want to spend time filling out form fields in the regular checkout flow.<\/p>\n The checkout pages that enhance the shopper\u2019s experience are simple and clean, and Bellroy exemplifies that.<\/p>\n It adopts a one-page checkout style, structured into steps guiding the user. It reveals all the relevant information upfront, so there are no surprises at the end.<\/p>\n B&H Photo Video Pro Audio, running on the Drupal CMS platform<\/a>, does many things on its checkout page well. It has a clean UI with minimal distractions.<\/p>\n A pop-up window appears after shoppers add an item to their cart with details and the recommended accessories.<\/p>\n Shoppers can also easily edit and remove items from their cart without leaving the checkout page.<\/p>\n On the subject of keeping things simple, FLO Living, a health brand that sells natural supplements to women, does a stellar job with its single-page checkout design, built on the WooCommerce platform<\/a>.<\/p>\n Drop-down menus and autofill boxes simplify the checkout process for customers, while the brand color is maintained on the site\u2019s checkout page.<\/p>\n It\u2019s no surprise that Nike nails its checkout page.<\/p>\n Again, the brand uses the Shopify platform for this. And its accordion-style checkout page guides users to complete the payment without distractions.<\/p>\n There are no hidden costs to discourage customers from checking out, and the order summary is easily accessible throughout checkout.<\/p>\n The Etsy platform<\/a> ticks many boxes.<\/p>\n Its checkout page area is clean, with easy-to-use navigation and a progress bar to visually show how far along the order is in the process.<\/p>\n The form elements are not overly long, and it also offers a guest checkout.<\/p>\n Ecommerce websites have different needs, but there are certain elements on an ideal checkout page that every store should consider:<\/p>\n Many businesses make the mistake of asking customers to create an account before they purchase a product.<\/p>\n But many buyers only intend to buy a product once, so it makes no sense for them to leave their details when they may not return.<\/p>\n This hassle prevents customers from making a purchase altogether, especially if they have to do things like verify their email.<\/p>\n With a guest checkout option, these customers can purchase without creating an account, which is a much better choice for both of you.<\/p>\n With increasing cybercrime, customers prefer to shop from stores they can trust.<\/p>\n A trust seal or related trust signals on the checkout page can help boost your store\u2019s credibility and encourage customers to complete the purchase process.<\/p>\n We don\u2019t recommend displaying seals on every page, as customers will perceive this as spam.<\/p>\n But you should at least display one on your checkout page to show customers you take security seriously.<\/p>\n When creating your checkout workflow, make sure the order summary is complete, so customers have a good understanding of what they are purchasing.<\/p>\n Then, don\u2019t add additional costs at checkout that can increase cart abandonment.<\/p>\nCheckout Page Examples And How To Improve Them<\/h2>\n
1. Dermalogica<\/h3>\n
![\"6](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/12\/6-checkout-page-examples-and-how-to-optimize-them.png\")
Screenshot from dermalogica.com, November 2022<\/span><\/div>\nPros<\/h4>\n
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Cons<\/h4>\n
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2. Bellroy<\/h3>\n
![\"6](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/12\/6-checkout-page-examples-and-how-to-optimize-them-1.png\")
Screenshot from bellroy.com, November 2022<\/span><\/div>\nPros<\/h4>\n
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Con<\/h4>\n
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3. B&H Photo Video Pro Audio<\/h3>\n
![\"6](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/12\/6-checkout-page-examples-and-how-to-optimize-them-2.png\")
Screenshot from bhphotovideo.com, November 2022<\/span><\/div>\nPros<\/h4>\n
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Con<\/h4>\n
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4. FLO Living<\/h3>\n
![\"6](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/12\/6-checkout-page-examples-and-how-to-optimize-them-3.png\")
Screenshot from floliving.com, November 2022<\/span><\/div>\nPros<\/h4>\n
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Cons<\/h4>\n
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5. Nike<\/h3>\n
![\"6](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/12\/6-checkout-page-examples-and-how-to-optimize-them-4.png\")
Screenshot from nike.com, November 2022<\/span><\/div>\nPros<\/h4>\n
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Cons<\/h4>\n
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6. Etsy<\/h3>\n
![\"6](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/12\/6-checkout-page-examples-and-how-to-optimize-them-5.png\")
Screenshot from etsy.com, November 2022<\/span><\/div>\nPros<\/h4>\n
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Cons<\/h4>\n
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Quick Checklist For Your Ecommerce Checkout Page<\/h2>\n
Allow Guest Checkout<\/h3>\n
Add Trust Seals<\/h3>\n
Avoid Unexpected Costs<\/h3>\n
Provide Good Customer Support<\/h3>\n