{"id":16985,"date":"2022-11-29T10:09:31","date_gmt":"2022-11-29T10:09:31","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/10-remarketing-lists-to-boost-ppc-performance\/469372\/"},"modified":"2022-11-29T10:09:31","modified_gmt":"2022-11-29T10:09:31","slug":"10-remarketing-lists-to-boost-ppc-performance-via-sejournal-brookeosmundson","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=16985","title":{"rendered":"10 Remarketing Lists To Boost PPC Performance via @sejournal, @brookeosmundson"},"content":{"rendered":"

Remarketing lists are a powerful tool for all Google Ads campaign types \u2013 but specifically for Google Search ads.<\/p>\n

With the looming, inevitable privacy updates coming to advertising, remarketing lists are a vital part of any PPC<\/a> strategy.<\/p>\n

Remarketing allows you to hyper-target specific audiences who are already familiar with your brand to help maximize return on ad spend (ROAS).<\/p>\n

A consumer journey can have countless touchpoints before making a purchase.<\/p>\n

Below you\u2019ll learn 10 creative and actionable use cases of Remarketing Lists for Search Ads (RLSAs) to capture potential customers earlier in their purchase journey.<\/p>\n

With so many opportunities to use remarketing lists, let\u2019s break down strategies based on where they\u2019re at in the funnel.<\/p>\n

Top-Of-Funnel & Awareness Remarketing Strategies<\/h2>\n

These three remarketing strategies cover the basics of top-of-funnel marketing and utilize different campaign types to help leverage your RLSAs.<\/p>\n

1. Target Users Who Have Engaged With A Video Campaign And Encourage Them To Take Action<\/h3>\n

If you\u2019ve tried YouTube Ads in any form and have struggled to determine or quantify success, then this strategy might be for you.<\/p>\n

YouTube ads<\/a> are a great way to gain awareness of a product, service, or brand \u2013 but how do you get a new user to take action from that first touchpoint?<\/p>\n

Enter in remarketing lists.<\/p>\n

Google Ads allows you to create different types of remarketing lists based on your Youtube videos. There are two key requirements for using this list type:<\/p>\n