{"id":16983,"date":"2022-11-29T09:19:45","date_gmt":"2022-11-29T09:19:45","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/marketing-to-gen-z\/471784\/"},"modified":"2022-11-29T09:19:45","modified_gmt":"2022-11-29T09:19:45","slug":"marketing-to-gen-z-how-to-do-it-the-right-way-via-sejournal-macuraa","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=16983","title":{"rendered":"Marketing To Gen Z: How To Do It The Right Way via @sejournal, @macuraa"},"content":{"rendered":"
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For the longest time, the most frequent question I was asked was, \u201cHow do we reach millennials with marketing?\u201d<\/p>\n

Now, the wheels are turning, and the primary goal of many marketers is to reach a new, content-hungry generation of consumers. And the question is: how do we target our marketing to Gen Z?<\/p>\n

Gen Z, or \u201cZoomers,\u201d is a pretty unique group of young adults and teens.<\/p>\n

For one, they have never known life without the internet.<\/p>\n

For another, they bring tremendous spending power<\/a> to the table.<\/p>\n

Interested now?<\/p>\n

Let\u2019s take a look at how we can use available research, surveys, and data to improve our marketing strategies and campaigns in order to resonate with the next biggest generation: Gen Z.<\/p>\n

Is Gen Z Hard To Market?<\/h2>\n

Typically, businesses want to reach the largest audience for the best return, right?<\/p>\n

Well, Millennials might be the current largest group of consumers, and Baby Boomers have the most money to spend, but Gen Z\u2019s power is growing.<\/p>\n

A recent Bloomberg report<\/a> shows that these young students and working professionals have $360 billion in disposable income.<\/p>\n

This figure is only going to increase.<\/p>\n

Marketers are wrestling with the best ways to market to Gen Z so that they can get them to buy, as traditional marketing methods aren\u2019t working.<\/p>\n

However, this is proving tricky, as Gen Z gives attention and spends money differently from previous generations.<\/p>\n

What Is Generation Z?<\/h2>\n

Gen Z is the collective of people born between 1997 to 2012. That makes the oldest in this generation in their mid-twenties and the youngest about to become a tween this year.<\/p>\n

The next generation after Gen Z is called Generation Alpha<\/a>.<\/p>\n

Zoomers are truly digitally native<\/a>. They\u2019ve been online since childhood, using the internet, mobile phones, social networks, and even shopping from a young age.<\/p>\n

Super comfortable with research and data collection, they have no problem switching from online to offline universes.<\/p>\n

They are also the most educated generation yet<\/a>.<\/p>\n

How Is Marketing To Gen Z Different Than Other Generations?<\/h3>\n

Well, they differ quite a bit, actually.<\/p>\n

First, we need to understand what matters most to each generation.<\/p>\n

This is often formed by the big events that happened in their formative years.<\/p>\n

For example, while status is the most important for Gen Xers (born 1960\u201379), Millennials (born 1980\u201394) are all about authentic experiences.<\/p>\n

So, what matters most for Generation Z?<\/p>\n

According to research from McKinsey<\/a>, the main driver for this generation is the search for truth.<\/p>\n

Once marketers understand that Gen Z is very comfortable searching for information and cross-referencing data sources in their quest for truth, they will understand what content to produce to reach them.<\/p>\n

A Few Extra Insights Into Gen Z\u2019ers<\/h3>\n

Zoomers Are Loyal<\/strong><\/p>\n

That\u2019s right! They are not as fickle and easily swayed as we first thought.<\/p>\n

In fact, a report<\/a> by the IBM Institute for Business Value and the National Retail Federation revealed some interesting trends around Gen Z and brand affinity.<\/p>\n