{"id":16967,"date":"2022-11-28T09:17:15","date_gmt":"2022-11-28T09:17:15","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/seo-strategies-to-try-first\/463051\/"},"modified":"2022-11-28T09:17:15","modified_gmt":"2022-11-28T09:17:15","slug":"how-to-improve-seo-strategies-to-try-first-via-sejournal-claudiafaceoff","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=16967","title":{"rendered":"How To Improve SEO: Strategies To Try First via @sejournal, @claudiafaceoff"},"content":{"rendered":"
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So many factors impact SEO performance that there are countless different threads to be pulled on.<\/p>\n

How do you know where to focus your time and effort to significantly impact your KPIs<\/a> and demonstrate progress?<\/p>\n

Here are a few tips and strategies to prioritize first.<\/p>\n

Structuring Your SEO Strategy<\/h2>\n

Every project you include in your SEO strategy should have a clear outcome.<\/p>\n

There\u2019s a useful framework that I like to call \u201cPIE<\/a>,\u201d which stands for Protect, Improve, and Expand:<\/p>\n

Protect<\/h3>\n

In pursuit of quick results, your first instinct may be to go after incremental visits immediately.<\/p>\n

However, ensuring you are taking precautions to protect your site\u2019s performance is vital.<\/p>\n

That includes ensuring the technical foundation of your site is sound and ensuring you know which keywords and pages drive significant organic traffic to your site.<\/p>\n

Improve<\/h3>\n

There will almost certainly be keywords your site has relevant content for already, but these pages don\u2019t yet rank in a position that drives traffic.<\/p>\n

Before you invest in creating new content, optimizing these pages to rank higher will help you capture this search interest and increase page visits, often with much less effort.<\/p>\n

Expand<\/h3>\n

Expanding your site\u2019s content to drive more site visits is the final stage your strategy should cover.<\/p>\n

This involves identifying searches your site could rank for with new content and creating content optimized for those terms.<\/p>\n

Strategies To Protect Your SEO Performance<\/h2>\n

Audit Your Website\u2019s Technical Health<\/h3>\n

Neglecting to pay attention to the technical health of your site is like building a house on shoddy foundations.<\/p>\n

It doesn\u2019t matter how impressive you make it; the whole thing could crumble at any second.<\/p>\n

When protecting your site\u2019s existing performance, the first consideration should be to audit your technical health and ensure that it reflects Google\u2019s guidelines and advice on current and future ranking signals.<\/p>\n

At the time of writing, current priorities include mobile-friendliness<\/a> of your content and core web vitals<\/a>, ensuring the indexability of your important content, and eliminating redirect chains.<\/p>\n

You should also ensure that you continue monitoring your site\u2019s technical health over time to catch any issues before they impact your search performance or user experience.<\/p>\n

Ideally, look for crawlers that can alert you to issues as they arise.<\/p>\n

Understand Your Most Valuable Content<\/h3>\n

When it comes to preserving the SEO value of your site, you will need to identify the top traffic-driving terms and pages for your site.<\/p>\n

This data is available via Google Search Console<\/a> and will help you monitor traffic changes.<\/p>\n

Creating keyword groups and tracking their ranking positions will also allow you to diagnose the reasons behind traffic fluctuations (interest vs. rank change, for example) and ensure that you can intervene if the performance of any of your key terms falls.<\/p>\n

Page segments can help you to roll up the performance of these key pages, separate from your overall reporting.<\/p>\n

Strategies To Improve Your SEO Performance<\/h2>\n

When discussing areas for improvement, you want to look for opportunities where content already exists but could perform better.<\/p>\n

Pinpoint Keyword Rankings With Room To Improve<\/h3>\n

When identifying high-potential keywords to optimize for, there are two main factors to consider:<\/p>\n