{"id":16960,"date":"2022-11-25T09:23:41","date_gmt":"2022-11-25T09:23:41","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/what-is-search-forecasting\/467180\/"},"modified":"2022-11-25T09:23:41","modified_gmt":"2022-11-25T09:23:41","slug":"what-is-search-forecasting-and-why-is-it-important-via-sejournal-vandernickr","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=16960","title":{"rendered":"What Is Search Forecasting And Why Is It Important? via @sejournal, @vandernickr"},"content":{"rendered":"
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Digital marketing is about blending art and science, merging creative ideas with actionable, trackable steps.<\/p>\n

But before tweaking your on-page content or restructuring your website, you need to know what\u2019s working well already and where you have the potential for growth.<\/p>\n

This is where search forecasting comes in.<\/p>\n

What Is Search Forecasting?<\/h2>\n

Search forecasting is the practice of predicting what your organic traffic will look like.<\/p>\n

All good SEO strategies start with hard data<\/a>. That\u2019s ultimately what should be shaping your next move \u2013 not best guesses and assumptions.<\/p>\n

With data in hand, you\u2019ll be able to predict what search traffic might look like for your business and use this to plan out your upcoming campaigns.<\/p>\n

When working on organic traffic predictions, here are a few key details that you should keep in mind.<\/p>\n

Focus On The Right Metrics<\/h3>\n

Beginning with keyword research<\/a> is really the backbone of any SEO strategy.<\/p>\n

You might think you know exactly what search phrases will be most beneficial for your business, but it\u2019s best to set those assumptions aside in a separate column of your spreadsheet and look at the actual data.<\/p>\n

There are dozens of possible metrics that you could look at when it comes to keyword data.<\/p>\n

Regardless of the industry you\u2019re working in or the type of content<\/a> you\u2019re working with, your research should include data or evidence on:<\/p>\n