{"id":16958,"date":"2022-11-24T10:49:34","date_gmt":"2022-11-24T10:49:34","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/essential-website-optimization-strategies\/460547\/"},"modified":"2022-11-24T10:49:34","modified_gmt":"2022-11-24T10:49:34","slug":"top-10-essential-website-optimization-strategies-via-sejournal-chuckprice518","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=16958","title":{"rendered":"Top 10 Essential Website Optimization Strategies via @sejournal, @ChuckPrice518"},"content":{"rendered":"
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Google officially launched<\/a> 24 years ago in 1998.<\/p>\n

A lot has changed since then, but one thing remains the same. If you simply focus on the basics, you can still be highly successful online.<\/p>\n

Of course, the basics<\/em> in 2022 are much different from the basics in 1998. It\u2019s easy to get overwhelmed and distracted. It has never been more important to be disciplined in one\u2019s approach to SEO.<\/p>\n

So, the obvious question is this: What are the factors to concentrate on? How can one boost rankings? How can anyone build traffic in such a competitive environment?<\/em><\/p>\n

This post will delve into which factors carry the most weight and how to optimize for each.<\/p>\n

1. Search Intent<\/strong><\/h2>\n

As machine learning<\/a>, artificial intelligence, and deep learning continue to evolve, each will carry more weight in the Google Core Algorithm<\/a>.<\/p>\n

The end goal for Google is to understand the context of a given search query and to serve results consistent with the user intent<\/a>. This makes advanced-level keyword research and keyword selection more important than ever.<\/p>\n

Before spending time and resources trying to rank for a phrase, you will need to look at the websites that are currently at the top of the SERPs for that phrase.<\/p>\n

A keyword\u2019s contextual relevance must align with a search query. There will be some keywords and queries that will be impossible to rank for<\/strong>.<\/p>\n

For example, if Google has determined that people searching for \u201cPersonal Injury Attorney [insert city]\u201d want a list of lawyers to choose from, then a series of trusted law directories will appear at the top of the SERPs.<\/p>\n

An individual or single firm will not supplant those directories. In those cases, you will need to refine your strategy.<\/p>\n

2. Technical SEO<\/strong><\/h2>\n

The foundation for technical SEO<\/a> is having a solid website architecture.<\/p>\n

One cannot simply publish a random collection of pages and posts. An SEO-friendly site architecture will guide users throughout your site and<\/strong> make it easy for Google to crawl and index your pages.<\/p>\n

Once you have the right architecture in place, it\u2019s time to perform a technical or SEO audit<\/a>.<\/p>\n

Thanks to the many SEO tools available, an SEO audit is no longer a daunting task. That said, the key is to know how to interpret the data provided and what to do with it.<\/p>\n

For starters, you should check the following and fix any issues that are uncovered:<\/p>\n