{"id":16842,"date":"2022-11-14T10:49:55","date_gmt":"2022-11-14T10:49:55","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/social-media-strategy-web3\/416758\/"},"modified":"2022-11-14T10:49:55","modified_gmt":"2022-11-14T10:49:55","slug":"9-steps-to-a-future-proof-social-media-strategy-in-a-web3-world-via-sejournal-lisabuyer","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=16842","title":{"rendered":"9 Steps To A Future-Proof Social Media Strategy In A Web3 World via @sejournal, @lisabuyer"},"content":{"rendered":"
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May I see a copy of your social media strategy?<\/p>\n

🦗(crickets) 🦗<\/p>\n

More than a decade into the Web 2.0 era and entering into the Web 3.0 evolution<\/a>, brands are still lagging regarding a documented social media strategy.<\/p>\n

Looking back, it was the mid to late 2000s when Facebook, Twitter, LinkedIn, YouTube, and the iPhone hit the palms of our hands.<\/p>\n

Fast forward to today, we enter the next generation of the internet, called the metaverse, and even more digital ways to engage with audiences.<\/p>\n

You aren\u2019t alone if you don\u2019t have a social media strategy.<\/p>\n

While almost 60% of the world population<\/a> are reported active social media users, more than 50% of B2C brands admit to not<\/strong> having documented content or social media strategy.<\/p>\n

In addition, most brands consider themselves amateur<\/a> when rating their expertise level, with more than half of brands surveyed<\/a> rating their social media marketing levels as immature.<\/p>\n

Uh oh?<\/p>\n

It\u2019s true! Without a strategy, you are gambling. With Web3, the metaverse, digital goods, and virtual worlds on the horizon, it is impossible to skip Web 2.0 and move on.<\/p>\n

\u201cI believe Web 2 and Web3 have a lot to learn from each other. There are frameworks and best practices in each which lend themselves very well to the other, so it\u2019s a lot about bridge building. Leave behind the practices that slow us down but bring with us those which provide structure and support scaling in a sustainable way. We are moving too quickly to re-invent the wheel; better to grab the best and mold it to our future needs,\u201d said Stefanie Hingley, COO of Mission Impact, an organization helping females elevate in Web3.<\/p>\n

Forward-thinking, purposeful plus strategic will usually win the social media game.<\/p>\n

Here\u2019s a step-by-step guide to creating an effective social media strategy to level up your Web 2.0 and prepare for Web3.<\/p>\n

1. Write An Executive Summary<\/h2>\n

Start your strategy with an executive summary.<\/p>\n

This should be a one-pager, succinctly identifying your social media purpose and how it ties into your current business goals and objectives.<\/p>\n

In addition, make a note of relevant testing or projections into Web3.<\/p>\n

Establish the primary goal and specific objectives you are trying to achieve. Be sure to identify a channel focus and avoid trying to be all things to all social media platforms.<\/p>\n

For example, if you are a B2B company, consider creating content for Linkedin and then repurposing it for other secondary channels.<\/p>\n

Web3 Tip:<\/strong> Explore and research what other brands are doing with Web3. What is working? Start holding team meetings to discuss your social media strategy in the Horizons Workrooms environment.<\/p>\n

\u201cHorizons Workrooms works across both virtual reality and the web and is designed to improve your team\u2019s ability to collaborate, communicate, and connect remotely through the power of VR\u2014 whether that\u2019s getting together to brainstorm or whiteboard an idea, work on a document, hear updates from your team, hang out and socialize, or simply have better conversations that flow more naturally,\u201d as noted in the Meta Newsroom<\/a>.<\/p>\n

Benchmark and include measurable outcomes to assure all players are defining success with the same expectations. Larger goals need granular objectives.<\/p>\n

Example:<\/strong> Grow your Instagram audience by 20% by the end of the quarter.<\/p>\n

2. Do A Social Media Audit<\/h2>\n

Keeping your friends close but your enemies closer is an intelligent way to stay ahead of the competition.<\/p>\n

Start by conducting a social media audit of your brand\u2019s social channels compared to two or three competitors. You can even pick a non-competing brand to use for inspiration and aspiration. Consider choosing a brand already involved in Web3 strategies.<\/p>\n

For example, Wendys, Airbnb, Netflix, Buffer, Hubspot, and Cisco are known for their social media savviness. It\u2019s helpful to go beyond your industry\u2019s borders and see what\u2019s working.<\/p>\n

Compare types of content, engagement, frequency, audience size, visuals, video use, tone, and customer service messaging. How\u2019s the response rate?<\/p>\n

Other factors to compare and take note of include:<\/p>\n