{"id":16781,"date":"2022-11-08T06:11:46","date_gmt":"2022-11-08T06:11:46","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/digital-marketing-strategy-insights-callrail-spcs\/468938\/"},"modified":"2022-11-08T06:11:46","modified_gmt":"2022-11-08T06:11:46","slug":"8-digital-marketing-strategy-insights-for-massive-agency-growth-in-2023-via-sejournal-callrail","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=16781","title":{"rendered":"8 Digital Marketing Strategy Insights For Massive Agency Growth In 2023 via @sejournal, @CallRail"},"content":{"rendered":"
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If there\u2019s one statement that rings true for marketers, it\u2019s that \u201cchange is the only constant.\u201d<\/strong><\/p>\n

The marketing landscape can be unpredictable, particularly with the challenges and uncertainty of the past few years.<\/p>\n

According to CallRail<\/a>\u2019s agency growth surveys, 94%<\/a> of small businesses were seeking help from a marketing agency after the 2020 shutdowns. And this year\u2019s report reveals that 95%<\/a> of U.S. marketing professionals met their revenue goals last year.<\/p>\n

So, what\u2019s next for small business marketers looking to get ahead in 2023?<\/p>\n

Are you equipped with the necessary tools, skills, and knowledge to succeed in this ever-evolving landscape?<\/p>\n

How should your agency adapt its strategy to accommodate frequent market shifts and prepare for the future?<\/p>\n

With agency professionals predicting even more changes for the upcoming year, now\u2019s the perfect time to get on the right track.<\/p>\n

In CallRail\u2019s latest report<\/a>, 2023 Agency Predictions: Marketing is becoming more complex \u2013 and agencies must adapt<\/b>, you\u2019ll find all the insights you need to give your marketing strategy the boost it needs.<\/p>\n

1. Outperform Your Competition With Must-Have Automated Marketing Tools<\/h2>\n

If you\u2019re looking to set your agency apart from the competition, you\u2019ll want to find ways to make your workflow more efficient \u2013 and in this case, automation is a must.<\/p>\n

Artificial Intelligence (AI)<\/strong> will be a major player in small business marketing next year, with many top agencies already starting to embrace the technology.<\/p>\n

AI is a term that\u2019s commonly tossed around, but what exactly does it mean?<\/p>\n

Artificial Intelligence is basically an umbrella term that describes a set of unique but related technologies that can simulate human capabilities.<\/p>\n

CallRail\u2019s Conversation Intelligence<\/a> is an essential marketing tool that uses AI to automatically analyze calls and provide insights into the words and ideas your customers are using. Agencies can then utilize this information to adjust their keyword and marketing strategies.<\/p>\n

Andrew R. Mimault, Founder of Mantic Media Group, shared the following about how automated tools have impacted his business:<\/p>\n

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\u201cUsing call transcription, we\u2019re able to listen to the calls, find the specific keywords that people are using and even the vocabulary that we might not have thought to build out \u2013 and then add them to our search programs.\u201d <\/i><\/p>\n<\/blockquote>\n

Read the full report<\/a> for more details on how this technology could work for your agency.<\/p>\n

2. The Evolution Of SEO: How To Adjust Your Digital Marketing Strategy<\/h2>\n

There was a time when SEO seemed to be all about optimizing your site to rank on Google, and that was pretty much the end of it.<\/p>\n

Although search engine optimization (SEO)<\/strong> is still a huge factor in digital marketing strategy, its nature of it has certainly changed.<\/p>\n

Today, digital marketers are branching out to include a variety of alternative search engines<\/strong> in their SEO strategy, including Bing. Not to mention, it\u2019s also becoming more common to optimize content specifically for social media platforms.<\/p>\n

These changes present a range of new opportunities for marketers of small and mid-sized businesses.<\/p>\n

As SEO continues to evolve, you should try implementing the following to create a successful strategy:<\/p>\n