{"id":16767,"date":"2022-11-07T09:43:15","date_gmt":"2022-11-07T09:43:15","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/local-seo-in-30-minutes\/468495\/"},"modified":"2022-11-07T09:43:15","modified_gmt":"2022-11-07T09:43:15","slug":"doing-more-with-less-30-minutes-of-local-seo-every-week-via-sejournal-drumming","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=16767","title":{"rendered":"Doing More With Less: 30 Minutes Of Local SEO Every Week via @sejournal, @drumming"},"content":{"rendered":"
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Given the current economic conditions, marketing teams are being stretched thin and are expected to do more with less.<\/p>\n

If you are a marketer focused on generating revenue from local areas, then you know that fierce competition is waiting for you to slow down your local marketing initiatives.<\/p>\n

In times like these, it\u2019s important to maintain a consistent framework of outputs that will allow you to stand out in local search results.<\/p>\n

Here is a checklist of the 5 areas for you to focus on if you only have 30 minutes a week or less to devote to local marketing efforts.<\/p>\n

1. Optimize Your Google Business Profile Listing And Social Profiles<\/h2>\n

A complete and verified Google Business Profile listing<\/a> is one of the cornerstones of local SEO.<\/p>\n

One of the biggest mistakes marketers make in local SEO is simply uploading a minimal amount of information to Google Business Profile (GBP) and then putting it on autopilot.<\/p>\n

A powerful lever to getting your business higher in local SEO listings is having all of your name, address, and phone number (NAP) information<\/a> completed, as well as adding pictures, categories, hours of operation, and so much more.<\/p>\n

Once your  GBP listing is filled out, you need to make sure it is verified. Verification can happen through phone, text, email, or video. Here are the instructions you need to make sure it is verified<\/a>.<\/p>\n

Once it\u2019s verified, this is where you need to make sure that you are paying attention to your listing to respond to reviews or questions from customers.<\/p>\n

Check back in at least monthly (if not more) to upload new images and check on the performance of your listing within GBP.<\/p>\n

Follow this same process for your main social media profiles.<\/p>\n

Local search queries in social media have gone up drastically in the last decade, and you want to make sure you can just as easily be found on Google as you can on Facebook and Twitter.<\/p>\n

2. Complete A Job, Ask For A Review<\/h2>\n

Generating five-star reviews is one of the most impactful ways to increase your presence in local search engine results pages (SERPs).<\/p>\n

By increasing your average rating and volume of ratings, local SERPs tend to float those results higher. Additionally, the social proof extracted from five-star reviews is an invaluable way to get customers to trust your brand.<\/p>\n

Before you put out concerted efforts to generate reviews, you need to be cautious in how you request reviews from customers.<\/p>\n

There are \u2018review filters\u2019 on platforms like Yelp<\/a> that will omit certain reviews or penalize your business listing if they look like they were unnaturally solicited from the business owner.<\/p>\n

Here are two effective ways to generate more reviews (without getting them filtered):<\/p>\n