{"id":16456,"date":"2022-11-04T15:51:18","date_gmt":"2022-11-04T15:51:18","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/scarcity-marketing-podcast\/470221\/"},"modified":"2022-11-04T15:51:18","modified_gmt":"2022-11-04T15:51:18","slug":"scarcity-marketing-the-fear-of-missing-out-ep-292-via-sejournal-lorenbaker","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=16456","title":{"rendered":"Scarcity Marketing & The Fear of Missing Out – Ep. 292 via @sejournal, @lorenbaker"},"content":{"rendered":"
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Countdown clocks, limited seating, only X items left in stock \u2026 does scarcity marketing work for you? If so, why?<\/p>\n

Scarcity marketing and the Fear of Missing Out (FOMO) is a phenomenon that can be applied to all forms of marketing \u2013 especially digital.<\/p>\n

Mindy Weinstein, Ph.D., author of The Power of Scarcity, joins me on the SEJShow to talk more about the concept \u2013 and how it can help you drive results.<\/p>\n

Marketing is so much psychology; it doesn\u2019t matter if you\u2019re doing SEO, paid search, or social. You\u2019re trying to reach a person. I feel like it\u2019s a lot harder than before because it\u2019s a matter of not just reaching them but cutting through the noise and then using the right words.<\/em> \u2013Mindy Weinstein,1:51<\/p>\n

Because of scarcity, there is excitement and there is loyalty. Think of Nike and some of these big companies that people watch for the drops. It goes beyond just creating quick revenue, as I need sales right now, which is what most of us associate with scarcity.<\/em> \u2013Mindy Weinstein, 29:02<\/p>\n

You\u2019re bringing their focus, especially for people all over the place, and you\u2019re giving them the direction to tell them what to do, which many audiences actually crave. They don\u2019t necessarily want to make that decision, and they need you to guide them to make the decision or to make the sale. I think that\u2019s something that can be lost in digital marketing.<\/em>
\u2013Loren Baker, 19:20<\/p>\n

[00:00] \u2013 Mindy\u2019s background.
[05:17] \u2013 What is scarcity marketing?
[06:00] \u2013 Four types of scarcity.
[10:14] \u2013 How to take scarcity marketing from the traditional to the digital side.
[16:01] \u2013 Examples of using scarcity marketing in websites.
[20:20] \u2013 Examples for service-based businesses.
[25:19] \u2013 How McDonald\u2019s used scarcity marketing.
[32:27] \u2013 Ways search marketers can incorporate scarcity marketing into campaigns.<\/p>\n

Resources Mentioned:<\/strong>
The Power Of Scarcity Book \u2013 http:\/\/powerofscarcity.com
Market MindShift \u2013 https:\/\/www.marketmindshift.com\/<\/a><\/p>\n

It\u2019s multi-layered. It\u2019s more than just thinking buy now, or miss out, or you have only one day left. There\u2019s so much to it, it doesn\u2019t always work and it only works for specific audiences depending on the type of discourse you\u2019re using.<\/em> \u2013Mindy Weinstein, 2:39<\/p>\n

Just telling you have these products as best sellers or most popular on your website helps someone as they\u2019re searching on your website.<\/em> \u2013Mindy Weinstein, 7:50<\/p>\n

You want to have the regular price because it elicits a feeling of loss aversion that we don\u2019t want.<\/em> \u2013Mindy Weinstein, 33:54<\/p>\n

For more content like this, subscribe to our YouTube channel: https:\/\/www.youtube.com\/user\/searchenginejournal<\/a><\/p>\n

Connect with Mindy Weinstein:<\/strong><\/p>\n

Mindy Weinstein is the founder and CEO of Market MindShift and a national speaker with an extensive background in digital marketing strategy. She has trained companies across all industries, from Facebook to World Fuel Services.<\/p>\n

Mindy is also the leading expert on persuasion-related concepts, with years of experience in the business. The research she conducts helps companies better understand how to persuade their customers-and; she isn\u2019t afraid to think deeply!<\/p>\n

Her book, The Power Of Scarcity, is available on November 8, 2022.<\/p>\n

Connect with Mindy on LinkedIn: https:\/\/www.linkedin.com\/in\/mindydweinstein\/<\/a>
Follow her on Twitter: https:\/\/twitter.com\/mindyweinstein<\/a><\/p>\n

Connect with Loren Baker, Founder of Search Engine Journal:<\/strong><\/p>\n

Follow him on Twitter: https:\/\/www.twitter.com\/lorenbaker<\/a>
Connect with him on LinkedIn: https:\/\/www.linkedin.com\/in\/lorenbaker<\/a><\/p>\n

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Countdown clocks, limited seating, only X items left in stock \u2026 does scarcity marketing work for you? If so, why? Scarcity marketing and the Fear of Missing Out (FOMO) is a phenomenon that can be applied to all forms of marketing \u2013 especially digital. Mindy Weinstein, Ph.D., author of The Power of Scarcity, joins me… <\/p>\n","protected":false},"author":1,"featured_media":16457,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[],"class_list":["post-16456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-marketing"],"_links":{"self":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/16456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16456"}],"version-history":[{"count":0,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/posts\/16456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=\/wp\/v2\/media\/16457"}],"wp:attachment":[{"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingnewsbox.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}