{"id":16411,"date":"2022-11-04T09:04:21","date_gmt":"2022-11-04T09:04:21","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/boost-crawlability-indexability\/463148\/"},"modified":"2022-11-04T09:04:21","modified_gmt":"2022-11-04T09:04:21","slug":"10-steps-to-boost-your-sites-crawlability-and-indexability-via-sejournal-brianfr07823616","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=16411","title":{"rendered":"10 Steps To Boost Your Site\u2019s Crawlability And Indexability via @sejournal, @BrianFr07823616"},"content":{"rendered":"
<\/div>\n

Keywords and content may be the twin pillars upon which most search engine optimization strategies are built, but they\u2019re far from the only ones that matter.<\/p>\n

Less commonly discussed but equally important \u2013 not just to users but to search bots \u2013 is your website\u2019s discoverability.<\/p>\n

There are roughly 50 billion webpages<\/a> on 1.93 billion websites on the internet. This is far too many for any human team to explore, so these bots, also called spiders, perform a significant role.<\/p>\n

These bots determine each page\u2019s content by following links from website to website and page to page. This information is compiled into a vast database, or index, of URLs, which are then put through the search engine\u2019s algorithm for ranking.<\/p>\n

This two-step process of navigating and understanding your site is called crawling and indexing.<\/p>\n

As an SEO professional, you\u2019ve undoubtedly heard these terms before, but let\u2019s define them just for clarity\u2019s sake:<\/p>\n