{"id":16225,"date":"2022-11-03T05:10:54","date_gmt":"2022-11-03T05:10:54","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/surviving-crises-ukraine-business-seranking-spa\/467873\/"},"modified":"2022-11-03T05:10:54","modified_gmt":"2022-11-03T05:10:54","slug":"5-lessons-for-surviving-crises-from-the-ukrainian-team-of-se-ranking","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=16225","title":{"rendered":"5 Lessons For Surviving Crises From The Ukrainian Team Of SE Ranking"},"content":{"rendered":"

This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor\u2019s own.<\/em><\/p>\n

With over half of our employees hailing from Ukraine<\/strong>, SE Ranking confirms that through teamwork, you can weather the greatest of storms.<\/p>\n

Despite the crisis, loss of customers, withdrawal from the Russian market, massive staff relocation, and war zone work environment (for those who stayed in Ukraine), we not only managed to survive but to evolve beyond our pre-war stage as a business.<\/p>\n

Through this article, the SE Ranking team would like to share how we not only survived but thrived, despite the unspeakable circumstances.<\/p>\n

1. Put People First. They Are Your Lifeline.<\/h2>\n

Each one of our team members ran the extra mile in the midst of this crisis.<\/p>\n

Their hard work and dedication are what kept this company afloat.<\/p>\n

No business-related tips and tricks could ever make a difference without them, which is why SE Ranking focused on providing as much security to the team as possible.<\/p>\n

SE Ranking Moved The Office From Kyiv To Wroclaw, Which Helped The Team Relocate To Safer Places.<\/h3>\n

In the first days of the war, the entire Ukrainian team received a relocation allowance.<\/p>\n

Then, the part of our team that arrived in Poland first helped others with transportation, accommodation, legal aspects, etc.<\/p>\n

Not A Single Person Was Laid Off. No Cuts Were Made To Salaries.<\/h3>\n

Keeping the team financially safe became the company\u2019s first priority.<\/p>\n

After only several weeks into the war, all bonus programs and personal development coverages were restored.<\/p>\n

We Began Group Therapy Sessions To Help Us Process What Was Happening.<\/h3>\n

Although our SE Ranking family was territorially divided and morally broken, just like thousands of other Ukrainian families, we supported each other.<\/p>\n

We organized special online meetings so that the team could synchronize emotionally. We also invited a professional psychologist who helped us work through the traumas of the war.<\/p>\n

We Began Showcasing Our Team Members On Social Media & Sharing Their Stories.<\/h3>\n

After learning how to adjust to the new existing reality, we felt that the voices of our team should be heard all around. We launched a series of posts where our teammates talked about themselves and their experiences.<\/p>\n

This motivated our staff and revealed SE Ranking\u2019s human side.<\/p>\n

Respecting and appreciating your employees is the key to their loyalty and, consequently, the key to any business\u2019s success.<\/p>\n

This approach to people has always kept SE Ranking strong, regardless of external circumstances.<\/p>\n

People were, are, and will be the greatest value to us because they are the ones behind our product \u2013 a product that hundreds of thousands of people worldwide love.<\/p>\n

Lesson learned: Value the people behind the product, and they\u2019ll respond to you in kind.<\/strong><\/p>\n

2. Stick To Your Plans To The Best Of Your Ability.<\/h2>\n

The war turned our lives upside down.<\/p>\n

Many of our plans were ruined, and complete uncertainty became our \u201cbest\u201d friend. Every member of our team felt this.<\/p>\n

We all needed some stability, and our job became something like an \u201cisland\u201d of certainty for us. We decided not to switch to energy preservation mode, but to follow our roadmap as much as we could. <\/strong><\/p>\n

And it worked!<\/p>\n

Our hard work resulted in four brand new AI and NLP-based tools:<\/p>\n