{"id":16187,"date":"2022-11-02T05:11:14","date_gmt":"2022-11-02T05:11:14","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/seo-demand-shifts-trends-seomonitor-spcs\/467041\/"},"modified":"2022-11-02T05:11:14","modified_gmt":"2022-11-02T05:11:14","slug":"how-seo-experts-predict-fix-surprise-demand-shifts-with-search-data-via-sejournal-seomonitor","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=16187","title":{"rendered":"How SEO Experts Predict & Fix Surprise Demand Shifts With Search Data via @sejournal, @seomonitor"},"content":{"rendered":"

Seasonality Trends + Vertical-Specific Data Helps You See Demand Shifts Faster<\/strong><\/p>\n

Apart from the regular seasonal events across times of the year or international holidays, well-known for the ecommerce sector, each vertical has its specifics \u2014 some not so obvious, especially when working with B2B stakeholders.<\/p>\n

Showing know-how of those specifics with search data builds trust in your consulting abilities, making you a partner and not just the team executing the SEO actions.<\/p>\n

That\u2019s why it\u2019s important to have a tool that makes seasonality tracking effective so you focus on the next strategic step.<\/p>\n

In SEOmonitor<\/a>, it\u2019s achieved with automatic labels, making you aware when targeted keywords are approaching peak season or are out of season, thus enabling you to plan content ahead.<\/p>\n

Yet, as Dobson\u2019s story continues, it\u2019s all a matter of how all key data points come together.<\/p>\n

Step 2: Create SEO Keyword Categories & Easily See Which Sectors Are Fluctuating<\/h3>\n

To make the data work for you, the right level of granularity is also important.<\/p>\n

When it comes to Dobson\u2019s ecommmerce site, they segment their targeted keywords by the category structure, as it\u2019s the easiest way to see how specific areas are doing. This is straightforward and efficient, as the business logic is built into the website\u2019s information architecture.<\/p>\n

Plus, being able to track specific priority categories and their section competitors means spotting gaps sooner, so faster decision-making.<\/p>\n

That\u2019s why Bulldog Digital Media leverages SEOmonitor\u2019s rank tracker<\/a> with daily ranking data for desktop and mobile as standard, together with a keyword grouping system that allows them to keep the category hierarchy.<\/p>\n

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\u201cBecause we have all the categories clearly sectioned, we are quickly able to see which areas are seeing sustained, increased or decreased demand using search data.\u201d<\/p>\n<\/blockquote>\n

How does that look?<\/p>\n

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\u201cLet\u2019s take the example of the Cocktail glasses category below. We noticed that visibility, on the whole, had seen improvement. Traffic from organic, however, had dropped significantly.<\/p>\n

What we\u2019re seeing, in fact, is that demand has dropped significantly, leaving us with a bittersweet win, as whilst we\u2019ve improved our client\u2019s rankings, the desired effects haven\u2019t happened thanks to demand changes.\u201d<\/p>\n<\/blockquote>\n

\"HowImage by SEOmonitor & Bulldog Digital Media, November 2022<\/span>\"How<\/div>\n

Having a tool to bring all the critical data in one view, the team could pull this in meetings with the client to help inform them quickly about the shifts in the market, whilst giving answers as to why traffic wasn\u2019t where they expected it to be.<\/p>\n

Step 3: Leverage Tags, Annotations & Transparency To Quickly Discover What Happened & When<\/h3>\n

Dobson stresses the importance of constantly reviewing and communicating both internally and with the client.<\/p>\n

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\u201cFor B2B, where the hospitality sector was about to have a full summer season, we also could use trend data across all categories to see which product lines are in demand most, quickly pivoting strategy to concentrate on those hot areas to maximize visibility,\u201d he explains.<\/p>\n<\/blockquote>\n

It was a matter of being structured and transparent from the get-go.<\/p>\n

Use Annotations For More Efficiency<\/strong><\/p>\n

To make the campaign management process more efficient, he advises using annotations.<\/p>\n

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\u201cWithin the client\u2019s analytics, we had been adding annotations to key events, allowing us to easily match any quick patterns to events.\u201d<\/p>\n<\/blockquote>\n

\"HowImage by SEOmonitor & Bulldog Digital Media, November 2022<\/span>\"How<\/div>\n

You should think of enhancing the annotation function in every tool in your SEO stack, as you:<\/p>\n