{"id":16185,"date":"2022-11-01T16:03:54","date_gmt":"2022-11-01T16:03:54","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/apple-offers-new-ad-placements-in-app-store\/469368\/"},"modified":"2022-11-01T16:03:54","modified_gmt":"2022-11-01T16:03:54","slug":"apple-offers-new-ad-placements-in-app-store-via-sejournal-brookeosmundson","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=16185","title":{"rendered":"Apple Offers New Ad Placements In App Store via @sejournal, @brookeosmundson"},"content":{"rendered":"

Earlier last <\/span>month, Apple hinted towards new, coveted placements<\/a> in the Apple app store in an email invitation to developers.<\/p>\n

The rumors are true \u2013  Apple officially announced two new advertising placements: the <\/span>Today tab <\/b>and the <\/span>product page ad placements.<\/b><\/p>\n

Expanding Your Reach With Today Tab Ads<\/h2>\n

Starting immediately, advertisers can showcase their app on the front page of the Apple app store \u2013 a placement that the App Store\u2019s editorial staff had previously handpicked.<\/span><\/p>\n

Why is this important?<\/span><\/p>\n

Until now, Apple Ads inventory focused on Search campaigns, where demand could only be captured by search volume and keyword match types.<\/p>\n

The Today tab can be one of the first places users land when they visit the app store. Being front and center to a potential new user is crucial when building brand awareness.<\/span><\/p>\n

The Today tab ad placements allow marketers to diversify advertising budgets further to build awareness.<\/p>\n

So, what will this new ad placement look like?<\/p>\n

In the Today tab, ad placements will look like this when a user scrolls through their \u201cToday\u201d feed:<\/p>\n

\"NewImage credit: Searchads.apple.com, October 2022<\/span>\"New<\/div>\n

Marketers must first set up a custom product page in App Store Connect to take advantage of Today tab ads.<\/p>\n

There are additional requirements for a custom product page to serve ads on the Today tab:<\/p>\n