{"id":16181,"date":"2022-11-01T13:03:22","date_gmt":"2022-11-01T13:03:22","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/marketers-struggling-to-meet-customer-expectations\/469824\/"},"modified":"2022-11-01T13:03:22","modified_gmt":"2022-11-01T13:03:22","slug":"71-of-marketers-are-struggling-to-meet-customer-expectations-via-sejournal-mattgsouthern","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=16181","title":{"rendered":"71% Of Marketers Are Struggling To Meet Customer Expectations via @sejournal, @MattGSouthern"},"content":{"rendered":"
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Most marketers say they\u2019re struggling to meet customer expectations, and a new report on the current marketing landscape reveals why.<\/p>\n

The eighth edition of Salesforce\u2019s State of Marketing report looks back on 2022\u2019s challenges and triumphs as the year comes to a close.<\/p>\n

Additionally, the report looks ahead to how marketers plan to adapt to future challenges, such as the deprecation of third-party cookies.<\/p>\n

Data in the report is compiled from a survey of 6,000 marketers across 35 countries and an analysis of trillions of outbound marketing messages sent using the Salesforce platform.<\/p>\n

Here are the key highlights from Salesforce\u2019s State of Marketing 2022 report.<\/p>\n

What Were The Key Challenges For Marketers In 2022?<\/h2>\n

Nearly three-quarters (71%<\/strong>) of respondents say meeting customer expectations is more complex than a year ago.<\/p>\n

It\u2019s not due to lack of effort, as 83%<\/strong> of marketers say their organizations engage customers in real-time across one or more marketing channels.<\/p>\n

Additionally, marketers have more data sources to reconcile than ever: 10 sources in 2021, 15 in 2022<\/strong>, and expect 18 sources in 2023.<\/p>\n

What\u2019s holding marketers back from meeting customer expectations, then?<\/p>\n

According to survey responses, these are marketers\u2019 top challenges:<\/p>\n