{"id":16173,"date":"2022-11-01T05:03:39","date_gmt":"2022-11-01T05:03:39","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/helpful-content-topic-modeling-clusters-marketmuse-spa\/468551\/"},"modified":"2022-11-01T05:03:39","modified_gmt":"2022-11-01T05:03:39","slug":"how-to-create-more-helpful-content-with-topic-modeling-topic-clusters-via-sejournal-stephenjeske","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=16173","title":{"rendered":"How To Create More Helpful Content With Topic Modeling & Topic Clusters via @sejournal, @stephenjeske"},"content":{"rendered":"

This post was sponsored by MarketMuse<\/em>. The opinions expressed in this article are the sponsor\u2019s own.<\/em><\/p>\n

Wondering how to tackle Google\u2019s helpful content update?<\/p>\n

At a loss for how to recover your organic traffic if your keyword strategies are no longer effective?<\/p>\n

Instead of just ensuring that keywords are present in each individual piece of content, try focusing on overall topic modeling and topic clusters to drive your SEO content strategy<\/a>.<\/p>\n

Topic modeling and topic clusters go hand in hand when it comes to creating helpful content. It\u2019s like peanut butter and jelly, baking and pies. You get the picture!<\/p>\n

Here\u2019s a recipe for making it work.<\/p>\n

Use Topic Modeling & Topic Clusters, Not Just Keyword Research<\/h2>\n

Topic modeling<\/a> is how machine learning detects and understands related topics and themes across multiple pieces of information. This can help you understand what pieces to create as part of a topic cluster.<\/p>\n

Topic clusters<\/a> are the actual groups of linked related content pieces that have a similar theme.<\/p>\n

As Google\u2019s algorithm continues to evolve, it\u2019s becoming clear that it favors topic clusters because they better match the user\u2019s full search journey and user intent.<\/p>\n

The Difference Between Keyword Lists & Topic Models<\/h3>\n

When conducting keyword research<\/a> you\u2019ll typically end up with hundreds of different terms and still not have a clear understanding of what\u2019s required to adequately cover a subject. It\u2019s a case where more isn\u2019t always better.<\/p>\n

With topic modeling, you have a more clear roadmap to a more successful piece of content.<\/p>\n

Topic modeling reveals how experts write about that subject, which directly reflects how readers typically journey through a subject.<\/p>\n

Here\u2019s a short example using the keyword phrase and topic \u201chow to grow tomatoes.\u201d As you can see, comparing keyword research to topic research is like comparing apples and oranges. They\u2019re fundamentally different approaches.<\/p>\n

Ideally, our MarketMuse topic model<\/a> recommends 50 semantically related topics, but even the small excerpt shown below provides critical insight into the necessary coverage.<\/p>\n

\"How<\/p>\n

\"How<\/p>\n

Image by MarketMuse, October 2022<\/em><\/p>\n

In SEO, a topic model<\/a> serves dual roles \u2013 prescriptive and descriptive.<\/p>\n