According to the research published by SEMRush:<\/strong><\/p>\n \u201cThere\u2019s a great deal of keyword refinement at play here.<\/p>\n If we combine the number of Google clicks with the number of keyword changes, we see that almost 30% of people are either refining or extending their searches in some way.\u201d<\/p>\n<\/blockquote>\n Repeating search queries with slightly different keywords is an indication that users might not be satisfied with Google\u2019s search results.<\/p>\n A tweet noting that it\u2019s difficult to find things on Google went viral in October, receiving over 60,000 likes and over 7,000 retweets.<\/p>\n What was noticeable about the tweet was that many of the responses noted that Google had difficulty understanding search queries, requiring users to redo their queries with advanced search operators like quotation marks.<\/p>\n One person tweeted that they should try using quotation marks.<\/p>\n Try using ” “<\/p>\n \u2014 Elad Nof (@EladNof) October 25, 2022<\/a><\/p>\n<\/blockquote>\n But the person who started the discussion rightly noted that users shouldn\u2019t have to resort to advanced search operators in order to force Google to find what they are searching for.<\/p>\n She responded:<\/strong><\/p>\n Some of the quote tweets are saying things to the effect of “if you know the tricks, it still works,” which misses the point. <\/p>\n 1. A lot of the old tricks don’t work anymore \u2014 Emily Velasco (@MLE_Online) October 25, 2022<\/a><\/p>\n<\/blockquote>\n And another person tweeted that all they want is for Google to find what they are searching for.<\/p>\n All I want is a search engine that searches for what I asked for!<\/p>\n \u2014 Rue Mohr (@RueNahcMohr) October 25, 2022<\/a><\/p>\n<\/blockquote>\n And it\u2019s not just non-SEOs who are noticing that Google keeps searching for the wrong things.<\/p>\n SEOs are noticing, too.<\/p>\n Sarah Carling tweeted a screenshot of a search for how many calories are in a bottle of wine.<\/p>\n Google changed the query and insisted that she was searching for how many calories in a glass of wine instead.<\/p>\n Or that there are only 123 calories in a whole bottle of wine<\/p>\n (2\/3) pic.twitter.com\/uN3ILfwCNm<\/a><\/p>\n \u2014 Sarah C (@SarahCarling) October 11, 2022<\/a><\/p>\n<\/blockquote>\n Here\u2019s a screenshot of the same search query with the word \u201cbottle\u201d in quotes.<\/p>\n Google still insists that the search query is about a \u201cglass\u201d of wine.<\/p>\n The research showed that 31.6% of desktop searchers use 1-2 keywords. 31% of mobile device users search with 1-2 keywords.<\/p>\n 38.2% percent of desktop users search with 3-4 keywords. 39.9% of mobile users search with 3-4 keywords.<\/p>\n Now here is where search behavior seems to get strange because it shows that users today tend to search using long keyword phrases.<\/p>\n 30.1% of desktop searches used 5-11+ keyword phrases, while 29.1% of mobile searches used the same amount of keyword searches.<\/p>\n Could it be that some searchers are using more keyword phrases because they are trying harder to find what they are looking for?<\/p>\n Other data revealed from the research seems to indicate that searchers are indeed having difficulty.<\/p>\n Another data point discovered by SEMRush was that more than half of desktop users who perform two searches in a row, do so with keyword phrases that are similar by 60% or more keywords.<\/p>\n SEMRush concludes that the data could be interpreted as evidence that users experience difficulty finding what they\u2019re searching for:<\/p>\n \u201cWe can see that about 55% of the times two searches are performed in a user\u2019s journey contain keywords with a similarity rating of 0.6 (60%) or more, which could mean that many users aren\u2019t satisfied with the results of the first SERP and need to refine their queries.\u201d<\/p>\n<\/blockquote>\n The number of searches with similar keywords is lower for mobile search users, 38.9%, but that\u2019s still a significant amount of searches that have to be reformulated, nearly 40%.<\/p>\n Many in the Twitter discussion were clearly dissatisfied with Google search.<\/p>\n Some in the search marketing community expressed the opinion that users may have forgotten how bad search engines used to be.<\/p>\n But the same person also admitted that they have to search with the word \u201creddit\u201d in order to find meaningful results, implying that Google Search was not returning satisfactory results.<\/p>\n I’d love to see a real longitudinal study of this over time \u2013 I suspect we may have forgotten how poor search used to be (though I acknowledge that I append [reddit] to more searches than I’d expect these days).<\/p>\n\n
Tweet About Unsatisfactory Google Search Results<\/h2>\n
\n
\n
2. We shouldn’t have to try this hard to trick a search engine into giving useful results<\/p>\n\n
\n
Screenshot of a Google Search Result<\/h3>\n
![\"Research](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/10\/research-finds-evidence-of-user-dissatisfaction-with-google-results-via-sejournal-martinibuster.png\")
<\/p>\n<\/p>\nSEMRush Research Results<\/h2>\n
Users Search With Many Keywords<\/h3>\n
Users Make Multiple Queries For Same Search<\/h3>\n
\n
Is It Harder to Find Answers With Google?<\/h2>\n
\n