{"id":16149,"date":"2022-10-28T09:02:44","date_gmt":"2022-10-28T09:02:44","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/pre-outreach-strategy-power\/457627\/"},"modified":"2022-10-28T09:02:44","modified_gmt":"2022-10-28T09:02:44","slug":"how-to-unleash-the-power-of-pre-outreach-strategy-via-sejournal-alextachalova","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=16149","title":{"rendered":"How To Unleash The Power Of Pre-Outreach Strategy via @sejournal, @alextachalova"},"content":{"rendered":"
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In the world of digital marketing, traffic is the name of the game. And generating a lot of traffic usually means successfully promoting your content to get links<\/a> and social media shares.<\/p>\n

But even the most popular bloggers sometimes struggle with this. Seriously. Believe it or not, sometimes, even the most established digital content creators with the most engaged audiences struggle with getting the interaction they need.<\/p>\n

If you\u2019re running a smaller blog, this is probably disheartening.<\/p>\n

After all, if Seth Godin has posts<\/a> that aren\u2019t getting shared, what hope do you have of going viral with your grandma\u2019s cheesecake recipe?<\/p>\n

Sure, it\u2019s the best cheesecake in the history of the world, but how do you get people excited about it and share it in their social circle?<\/p>\n

Let me introduce you to a little tactic known as a pre-outreach strategy.<\/p>\n

What\u2019s that, you ask? Your work ahead of content drops pays dividends after your release. It\u2019s establishing relationships with industry players, journalists, editors, and other bloggers.<\/p>\n

Usually, this is a two-way street, where you\u2019ll partner with someone to promote their content, and in return, they\u2019ll promote yours.<\/p>\n

And the truly remarkable thing about it is that it\u2019s not limited to blogging. You can also use pre-outreach to link email marketing, search engine optimization (SEO), influencer marketing, and social media marketing<\/a> campaigns.<\/p>\n

If your pre-outreach strategy is effective, your traffic increase will be consistent, even when you\u2019re not releasing new content.<\/p>\n

Sounds great, right? Then let\u2019s dive right into how to create and implement a pre-outreach strategy that can generate links and shares for all your content.<\/p>\n

Before we jump in, there is one thing you need to know: If your business lacks visibility, using a pre-outreach strategy may not be the best use of your time.<\/p>\n

Instead, it would be best if you first focused on improving your profile. Once you\u2019ve done that, you should revisit your pre-outreach plan.<\/p>\n

Start By Checking Your Circles<\/h2>\n

I always start all my pre-outreach campaigns by pulling together a list of experts and partners I regularly collaborate with on content promotion.<\/p>\n

This is a quick and easy task if you use CRM systems like Nimble or Pitchbox or have a spreadsheet with their names and contact info.<\/p>\n

I recommend reviewing your current list of subscribers and social media followers. There\u2019s a good chance that among them, there are some people that might be interested in sharing your content.<\/p>\n

After creating this spreadsheet, I separate all my contacts into two lists.<\/p>\n