{"id":15756,"date":"2022-10-19T13:49:53","date_gmt":"2022-10-19T13:49:53","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/linkable-assets-for-resellers\/466662\/"},"modified":"2022-10-19T13:49:53","modified_gmt":"2022-10-19T13:49:53","slug":"how-can-resellers-create-linkable-assets-build-better-links-via-sejournal-rollerblader","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15756","title":{"rendered":"How Can Resellers Create Linkable Assets & Build Better Links? via @sejournal, @rollerblader"},"content":{"rendered":"
<\/div>\n

Today\u2019s Ask An SEO question comes from Abdul from Nairobi, who asks:<\/p>\n

\n

\u201cI\u2019m a junior in-house SEO for a company that resells items both in a traditional store and online.<\/p>\n

Is there a way to create linkable assets for a reseller company like the one I am working for? And is there a way to do link building using such content?<\/p>\n

Most of our competitors have little to no top of the funnel content. \u2026 In our industry, we are mostly focused on sales, and I\u2019m looking for a way to increase our value to customers by providing such content for them.\u201d<\/p>\n<\/blockquote>\n

Hi Abdul,<\/p>\n

Great question!<\/p>\n

Yes, creating linkable assets for resellers is super easy and fun.<\/p>\n

It is about thinking outside the box a bit.<\/p>\n

For resellers and service providers, I start by creating something \u201clink-worthy<\/a>\u201d and then find targets to reach out to.<\/p>\n

Creating link-worthy content isn\u2019t just one piece of content. It is building a library full of it.<\/p>\n

I don\u2019t mean a literal library; I mean making sure each area of your website is filled with good, quality content. That could include images, videos, guides, infographics, etc.<\/p>\n

If you pitch someone to link to one good blog post or video, they\u2019ll likely look at other pages on your site.<\/p>\n

If only one has quality content, they will likely look for a similar piece of content elsewhere \u2013 and you lose the backlink to a different site filled with resources.<\/p>\n

So let\u2019s get started with building the resources.<\/p>\n

Types Of Linkable Assets<\/h2>\n

Start by talking to your customer support team.<\/p>\n

Take the conversations they\u2019ve had, and run them through a keyword cloud.<\/p>\n

The most commonly used phrases will wind up being the largest.<\/p>\n

Now, plug that into a question or topic generator and a keyword research tool<\/a>.<\/p>\n

You can also create a list of questions customers ask (current customers and leads) and have your customer support team check off the list each time someone asks them one of those questions.<\/p>\n

Now you have what people want to know before they convert. Turn this into copy, such as:<\/p>\n