{"id":15696,"date":"2022-10-13T12:55:32","date_gmt":"2022-10-13T12:55:32","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/content-marketing-manager-day-in-the-life\/466875\/"},"modified":"2022-10-13T12:55:32","modified_gmt":"2022-10-13T12:55:32","slug":"a-day-in-the-life-of-a-content-marketing-manager-via-sejournal-seocopychick","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15696","title":{"rendered":"A Day In The Life Of A Content Marketing Manager via @sejournal, @seocopychick"},"content":{"rendered":"
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As the founder and lead Content Strategist<\/a> at my own content company and an Associate Director of SEO at a global agency, my day is filled with content marketing activities.<\/p>\n

From content topic ideation to production to campaign management, I work with clients to run their content marketing from start to finish. This includes SEO auditing and strategy, as well as reporting on the results of content campaigns.<\/p>\n

Thinking of getting into content marketing?<\/p>\n

Here\u2019s a realistic day in the life of a content marketing manager.<\/p>\n

7:15 a.m.<\/h2>\n

My alarm goes off at 7:15 a.m. and again at 7:30 a.m.<\/p>\n

I\u2019m an early riser, but any attempt to oversleep is interrupted by my tiny dog, who insists I wake up no later than 7:45 a.m.<\/p>\n

On a typical day, I check Slack to ensure there are no urgent problems and then peek at my Google Calendar to review my meetings for the day.<\/p>\n

Typically, my first meeting is my team\u2019s \u201cAM Standup.\u201d On other days, there might be an 8:00 a.m. meeting with our partners on the east coast.<\/p>\n

7:45 a.m.<\/h2>\n

Fortunately, today there are no early meetings or fire drills to address.<\/p>\n

I leash my pup, Max, and take him out on his morning walk. I either whip up an iced coffee at home or trek to a local coffee shop for my typical order: a 12 oz iced mocha with whole milk.<\/p>\n

I scroll through my Gmail to find upcoming tasks for the day, meeting requests, client questions, and finance forms to fill out.<\/p>\n

8:15 a.m.<\/h2>\n

Most of our agency\u2019s employees work remotely<\/a>, so I take my calls from home.<\/p>\n

I\u2019ve invested in a standing desk to avoid the dreaded \u201ctech neck\u201d and an ergonomic mat to relieve my feet throughout the day. Sometimes, I work on the couch with Max sitting beside me.<\/p>\n

Our typical deliverables are SEO audits, SEO content briefs, landing page copy, blog copy, presentation decks, and technical recommendations (for developer teams via Jira<\/a>).<\/p>\n

I usually dedicate my mornings to checking on the status of upcoming projects and delegating deliverable updates to our operations manager.<\/p>\n

9:00 a.m.<\/h2>\n

I check Slack again and see an email from one of our strategists requesting that we establish a standardized \u201cway of working\u201d with one of our clients to streamline new content requests and avoid miscommunication.<\/p>\n

We hop on a Google Meet call to chat through an email draft I\u2019ve put together outlining our recommended process and outstanding questions we have for the client team.<\/p>\n

I recommend that they send all new requests via email and provide an explanation of the request, the preferred deadline, and any related materials we might need to fulfill the request.<\/p>\n

Much of what I do as a content marketing manager is trying to establish more streamlined processes<\/a>.<\/p>\n

This might include finding more efficient ways to process new requests, more cost-effective ways to produce quality content, or faster ways to create deliverables.<\/p>\n

Our operations manager often works at my side to create standard operating procedures (SOPs) and templates, set up automation, and source talent.<\/p>\n

9:15 a.m.<\/h2>\n

This time kicks off our daily standup meeting with the other associate director, senior strategists, and operations manager. It is a quick \u201caround the horn\u201d session to talk about what we are working on and whether anyone needs immediate help.<\/p>\n

My primary objective for this week is to focus on new business development.<\/p>\n

That means responding to requests for proposals (RFPs) and pitching our services to new clients \u2013 which might involve answering a prospect\u2019s questions via a Google Sheet, or scheduling, rehearsing, and presenting our capabilities presentation.<\/p>\n

9:30 a.m.<\/h2>\n

Asana<\/a> is my go-to when it comes to project management.<\/p>\n

Without it, I don\u2019t know where I would be in terms of time management, deadlines, and processes. And with the help of our operations manager, we have finally established a process that works.<\/p>\n

I check Asana to see if I have any tasks for the day.<\/p>\n

I do. My tasks are as follows:<\/p>\n