There are several popular online stores, shopping cart platforms, and plugins.<\/p>\n
There are pros and cons to all of them, and one of the most SEO-friendly options is WooCommerce: a popular ecommerce plugin for WordPress.<\/p>\n
As of June 2022, WordPress powers 64.2%<\/a> of all content management systems.<\/p>\n That puts it close to the top of the CMS chart.<\/p>\n When looking at ecommerce specifically, WooCommerce is the most popular ecommerce technology<\/a> among the top 1 million websites. The WooCommerce plugin became so popular that WordPress acquired it in 2015<\/a>.<\/p>\n My team has been using WooCommerce for nearly a decade. While I\u2019m very familiar with it, I was a little surprised to see WooCommerce at number 1 with the staying power of Magento and the emergence and popularity of Shopify among several other cart platforms over the past few years.<\/p>\n We continue to use WooCommerce because we get the SEO benefits we enjoy from WordPress and can add the ecommerce functionality we need.<\/p>\n Platforms like Shopify and Magento are shopping first and content second, regarding how they are built.<\/p>\n It is hard to get the same level of CMS and other aspects to have control of components and variables to optimize in the other plugins.<\/p>\n Sometimes, things are locked down, and you can\u2019t get to the core or theme level to update code and handle technical SEO.<\/p>\n