{"id":15622,"date":"2022-10-06T12:49:31","date_gmt":"2022-10-06T12:49:31","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/google-knowledge-graph-search-api\/464370\/"},"modified":"2022-10-06T12:49:31","modified_gmt":"2022-10-06T12:49:31","slug":"a-guide-to-googles-knowledge-graph-search-api-for-seo-via-sejournal-rvtheverett","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15622","title":{"rendered":"A Guide To Google\u2019s Knowledge Graph Search API For SEO via @sejournal, @rvtheverett"},"content":{"rendered":"

Google introduced the Knowledge Graph<\/a> in 2012 to help searchers discover new information quicker.<\/p>\n

Essentially, users can search for places, people, companies, and products and find instant results that are most relevant to the query.<\/p>\n

The Knowledge Graph is a collection of topics, also known as entities<\/a>, connecting to other entities. Entities are single information objects that can be uniquely defined.<\/p>\n

They enable Google to go beyond just keyword matching when returning a response to a particular query. This is further helping Google towards its goal of becoming an answer engine.<\/p>\n

Google will show Knowledge Graph data within SERP features<\/a> such as knowledge panels, knowledge cards, and featured snippets.<\/p>\n

This can help brands become more visible in search results and build authority for certain topics. Structured data on websites can influence data pulled into the Knowledge Graph.<\/p>\n

Google uses the Knowledge Graph to provide a better search experience for users as it can better understand different topics and their relationships to each other.<\/p>\n

For example, if we want to see a film\u2019s cast, Google can display this in a carousel format on the search results page.<\/p>\n

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\"ExampleScreenshot from Google, September 2022<\/span>\"Example<\/div>\n<\/dt>\n<\/dl>\n<\/div>\n

However, these SERP (search engine results page) features can also lead to fewer website clicks, as Google can show much more information on the search result page.<\/p>\n

This enables them to deliver a fast and accurate response for searchers and direct them towards other search results, with features such as \u201cPeople also search for\u201d and relevant queries related to the main search term.<\/p>\n

For example, if we take the K-pop group BTS, within a single search, I can see a list of all of the members, their songs and albums, as well as upcoming events, awards they have won, and the different places I can listen to their music.<\/p>\n

All in one search without having to visit a single external website.<\/p>\n

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\"BTSScreenshot from Google, September 2022<\/span>\"BTS<\/div>\n<\/dt>\n<\/dl>\n<\/div>\n

The Knowledge Graph API<\/h2>\n

The Knowledge Graph API, which Google has built, enables us to find entities within the Google Knowledge Graph for certain queries.<\/p>\n

It gives us direct access to the database to see the entities marked up for each query. It is also independent of the user\u2019s location, providing a more accurate view of the Knowledge Graph.<\/p>\n

Some example use cases of the API, as given by Google, include:<\/p>\n