{"id":15578,"date":"2022-10-03T11:49:39","date_gmt":"2022-10-03T11:49:39","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/get-law-firm-leads-refreshing-content\/463367\/"},"modified":"2022-10-03T11:49:39","modified_gmt":"2022-10-03T11:49:39","slug":"how-to-get-law-firm-leads-by-refreshing-your-content-via-sejournal-xandervalencia","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15578","title":{"rendered":"How To Get Law Firm Leads By Refreshing Your Content via @sejournal, @xandervalencia"},"content":{"rendered":"
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Search Engine Journal often mentions the value of a \u201ccontent refresh<\/a>,\u201d particularly regarding SEO.<\/p>\n

The concept is that rather than let an old piece of content die out, you can breathe new life into it to generate more traffic and leads well into the future.<\/p>\n

The same concept applies to law firm content marketing<\/a>. Only the approach may be a bit different.<\/p>\n

Creating, optimizing, and refreshing legal content comes with unique challenges, but a content refresh can be highly effective.<\/p>\n

Here\u2019s how to optimize your legal content the right way<\/strong> to attract more leads for your law firm.<\/p>\n

When To Refresh Your Law Firm Content<\/h2>\n

People use Google to find valuable, up-to-date content to satisfy their search.<\/p>\n

If the content on your website is out of date, they are likely to search for another source.<\/p>\n

In the legal field, the freshness and accuracy of your content are especially important.<\/p>\n

Here are a few signs it\u2019s time to refresh your legal content:<\/p>\n