{"id":15548,"date":"2022-09-29T07:51:44","date_gmt":"2022-09-29T07:51:44","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/more-budget-new-marketing-channels-callrail-spcs\/465341\/"},"modified":"2022-09-29T07:51:44","modified_gmt":"2022-09-29T07:51:44","slug":"how-to-get-more-budget-to-experiment-on-new-marketing-channels-via-sejournal-callrail","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15548","title":{"rendered":"How To Get More Budget To Experiment On New Marketing Channels via @sejournal, @CallRail"},"content":{"rendered":"
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How do marketers determine the potential risk versus possible reward of experimenting with new marketing channels and tactics?<\/p>\n

More importantly, how can you convince leadership to invest in new technologies?<\/p>\n

Pitch and follow the proven strategies and case studies of hundreds of other small to medium-sized businesses (SMBs).<\/strong><\/p>\n

CallRail surveyed 601 marketers<\/a> at SMBs to learn what challenges marketers face when seeking an increase in budget for new marketing channels and tactics.<\/p>\n

In this article, we will share some valuable insights from SMB marketers into investing in marketing experimentation on new channels.<\/p>\n

Continue reading to explore the highlights of this report, or download the full report here<\/a>.<\/p>\n

SMBs Are Ready To Take Their Marketing To The Next Level & Next Channel<\/h2>\n

The majority of SMB marketers are ready to experiment to keep up with or get ahead of the competition.<\/p>\n

If you\u2019re not ready to experiment, your business may fall behind.<\/p>\n

98%<\/a> of those surveyed agree that it\u2019s worthwhile to connect with audiences on new channels.<\/p>\n

88% of SMB marketers agree that it\u2019s worthwhile to follow emerging trends. 86% find it worthwhile to execute experimental marketing campaigns.<\/p>\n

This makes sense, considering social networks like TikTok can go from launch to 1 billion users<\/a> in just a few years. For SMBs targeting teens and young adults, it\u2019s a marketing trend that has helped a lot of businesses build brand awareness<\/a>.<\/p>\n

Why are SMB marketing departments so willing to experiment with new channels and tactics? 66% of SMB marketers find it very easy to compete with other SMBs on social media.<\/p>\n

What\u2019s more impressive is that 61% of SMB marketers find it very easy to compete with larger brands on social media. While large brands may have larger budgets, they are not always as agile as SMBs.<\/p>\n

SMBs That Take Risks Are Rewarded<\/h2>\n

SMBs don\u2019t just want to take risks \u2013 they have been taking them, and with profitable results.<\/p>\n

91%<\/a> of marketers surveyed have tested a new channel, and 80% have run an experimental marketing campaign within the last 12 months.<\/p>\n

The channels that have produced the most return on investment (ROI) for SMBs include:<\/p>\n