{"id":15528,"date":"2022-09-28T05:09:38","date_gmt":"2022-09-28T05:09:38","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/ecommerce-seo-strategy-mistakes-rockerbox-spcs\/465098\/"},"modified":"2022-09-28T05:09:38","modified_gmt":"2022-09-28T05:09:38","slug":"3-ecommerce-seo-strategy-mistakes-to-avoid-how-to-solve-them","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15528","title":{"rendered":"3 Ecommerce SEO Strategy Mistakes To Avoid & How To Solve Them"},"content":{"rendered":"
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Over half (53%<\/a>) of all consumers in the U.S. turn to a search engine like Google to find information on a product before purchase.<\/p>\n

Yes, organic search is still the highest ROI channel<\/a>.<\/p>\n

If you\u2019re not incorporating SEO into your digital marketing strategy, you may be missing out on a large opportunity.<\/p>\n

It\u2019s 2022, and SEO is more important than ever for direct-to-consumer (DTC) ecommerce brands.<\/p>\n

Done right, you can use educational content to achieve high-ranking search results that boost the authority of your brand and bring in more qualified customers than ever before \u2013 and have the ability to attribute revenue back to your content<\/a> efforts.<\/p>\n

But how do you know what\u2019s working and what\u2019s not?<\/strong><\/p>\n

We\u2019ll give you our cheat sheet of three potential mistakes you could be making, <\/strong>from content creation to SEO attribution<\/a>.<\/p>\n

Then, we\u2019ll help you learn how to uncover what\u2019s truly working<\/strong> versus what isn\u2019t, so you can prove real ROI on your intensive content work.<\/p>\n

Mistake 1: Not Thinking About The Revenue Impact & End Goals Of Your Educational SEO Content<\/h2>\n

Having a blog and publishing regular content is time-consuming.<\/p>\n

And when other priorities pile up, it can be easy to push SEO and content creation to the bottom of your list \u2013 that\u2019s understandable.<\/p>\n

Marketers like you constantly have numerous ongoing campaigns and no shortage of suggestions for what to do next from team members across the company.<\/p>\n

So why spend time on SEO?<\/p>\n

For ecommerce sites, it all comes down to revenue.<\/p>\n

Your content can bring new eyes to your website, nurture people already in your funnel, and eventually be the part of your digital strategy that convinces a website browser to become a new customer.<\/p>\n

As you can see, it\u2019s very important to think about your SEO content and what its end goals are<\/strong>.<\/p>\n

The Solution: Plan SEO Attribution From The Get-Go<\/h3>\n

Before launching your digital marketing strategy, think about how you plan to track the impact of your blog on your bottom line.<\/p>\n

Make sure you can clearly see how SEO-centric content funnels readers into shoppers.<\/p>\n

Start by finding a platform that can show you the impact of all your marketing<\/a> and organic content, plus help you understand the exact role SEO plays and which part of the funnel it impacts.<\/p>\n

Mistake 2: Picking Content Ideas Without A Solid Strategy<\/h2>\n

You likely know a lot about what your potential customers want.<\/p>\n

Whatever you sell, whether it\u2019s razors, skin serums, bidets, you name it, you know that there are endless amounts of information to share on it that actually enriches your readers\u2019 lives.<\/p>\n

You may live and breathe weighted jump rope culture and feel like you know exactly what your readers want.<\/p>\n

But that doesn\u2019t mean you should skip the process of topic and keyword research.<\/p>\n

What you instinctively think will resonate with your readers might not necessarily be the right content.<\/p>\n

You may miss out on additional high-quality ideas if you don\u2019t create content based on a strategy.<\/p>\n

The Solution: Start With An Idea, Then Confirm It With Research<\/h3>\n

First things first: you can start with your instincts for topics, then verify them.<\/p>\n

Next, based on what you know about your business, decide on broad categories for content that people might want to consume.<\/p>\n

For instance, if you\u2019re a makeup company, instinctual topics might include:<\/p>\n