{"id":15508,"date":"2022-09-26T13:52:41","date_gmt":"2022-09-26T13:52:41","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/marketers-guide-tiktok-analytics\/464180\/"},"modified":"2022-09-26T13:52:41","modified_gmt":"2022-09-26T13:52:41","slug":"a-marketers-guide-to-tiktok-analytics-via-sejournal-jasonjzotara","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15508","title":{"rendered":"A Marketer\u2019s Guide To TikTok Analytics via @sejournal, @jasonjzotara"},"content":{"rendered":"

While TikTok might be all fun and games for users, marketers know better<\/a>.<\/p>\n

This social media channel is full of essential metrics to help brands create more engaging and relevant content for their audiences, so let\u2019s get right to it: TikTok analytics.<\/p>\n

Read below to learn what you\u2019re looking for on TikTok\u2019s analytics platform, how to interpret the data you find, and how to use that data to grow your brand\u2019s presence.<\/p>\n

Accessing Your TikTok Analytics<\/h2>\n

The first thing to know is that you must have a business or an influencer account to access TikTok analytics<\/a> rather than a standard account.<\/p>\n

Make the switch to a professional account by:<\/p>\n

Tap the Hamburger icon<\/em> (upper-right)> Settings & Privacy<\/em> > Manage Account<\/em> > Switch to a Business Account<\/em> > Select your business category.<\/p>\n

\"TikTokComposite image: screenshot from TikTok, annotations by author, September 2022<\/em><\/span>\"TikTok<\/div>\n

Once you\u2019re set, you can navigate to your analytics by:<\/p>\n

Tap the Hamburger<\/em> (upper-right) > Click Creator Tools<\/em> > Click Analytics<\/em>.<\/p>\n

\"TikTokScreenshot from TikTok, September 2022<\/em><\/span>\"TikTok<\/div>\n

Reviewing TikTok Analytics Data<\/h2>\n

When you navigate your analytics page, you will see three different categories at the top of your screen that you can click into for more data: Overview, Content, and Followers.<\/p>\n

Overview<\/h3>\n

Like other social analytics platforms, TikTok offers a snapshot of how your content has been performing over a select period and the % increase or decrease since the previous period (shown in blue).<\/p>\n

This data includes two significant aspects of your channel:<\/p>\n