{"id":15504,"date":"2022-09-26T11:46:47","date_gmt":"2022-09-26T11:46:47","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/engaging-social-media-content\/454191\/"},"modified":"2022-09-26T11:46:47","modified_gmt":"2022-09-26T11:46:47","slug":"how-to-create-engaging-social-media-content-12-tips-to-drive-results-via-sejournal-brentcsutoras","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15504","title":{"rendered":"How To Create Engaging Social Media Content: 12 Tips To Drive Results via @sejournal, @brentcsutoras"},"content":{"rendered":"
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Social media has become a significant part of most people\u2019s daily routines.<\/p>\n

According to a recent study from Pew Research Center<\/a>, almost half of Americans use Facebook multiple times a day, and 70% access it at least once a day.<\/p>\n

Social media platforms provide us with a variety of ways to interact with each other, share information, and connect with brands. And because of this, it\u2019s become essential for businesses to prioritize their social media strategy.<\/p>\n

But that is easier said than done.<\/p>\n

As most social media marketers and business owners know, it\u2019s not always easy to create engaging content consistently, especially if you need to post daily to stay relevant and reach your target market.<\/p>\n

Additionally, there are over 3.8 billion<\/a> users across various social networks. And the number of mobile device owners continues to increase at a rapid rate.<\/p>\n

This means businesses can access millions of potential customers actively engaged on these sites with the right strategy.<\/p>\n

So, here are some tips to help you create engaging content that will reach your target audience:<\/p>\n

1. Less Text, More Video<\/h2>\n

Ever stop scrolling on social media to read a massive wall of text? Probably not, even if you like the account that it\u2019s from.<\/p>\n

But if you do, I\u2019m sure you usually lose interest and continue scrolling. Or you\u2019re probably thinking, \u201cGet to the point already<\/em>.\u201d<\/p>\n

The message of this story needs to be clear and straightforward. If you\u2019re marketing your brand on social media, make it a rule to add an image or video<\/a> to everything you post.<\/p>\n

Get creative for your brand<\/a>. This way, you hit the key points to make a post trend. Post photos or videos that speak to your audience and watch those likes and comments rise.<\/p>\n

2. Get Your Own Photos Taken<\/h2>\n

If you\u2019re using stock photos in your social media posts, it\u2019s time to stop. But why? They are so easy to find and look nice, right?<\/p>\n

Well, stock photos don\u2019t perform as well as authentic images. And as a result, they\u2019re bad for SEO.<\/p>\n

To prove this, Marketing Experiments tested an actual photo of their client against their top-performing stock photo.<\/p>\n

The result? Visitors who saw the actual photo were 35%<\/a> more likely to sign up. And a recent study stated that 62%<\/a> of consumers said that high-quality product images were crucial to their purchasing decision.<\/p>\n

Here are three tips for unique social media images:<\/p>\n