{"id":15492,"date":"2022-09-23T12:50:30","date_gmt":"2022-09-23T12:50:30","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/tiktok-marketing-101\/462246\/"},"modified":"2022-09-23T12:50:30","modified_gmt":"2022-09-23T12:50:30","slug":"tiktok-marketing-101-how-to-get-started-via-sejournal-shuey03","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15492","title":{"rendered":"TikTok Marketing 101: How To Get Started via @sejournal, @shuey03"},"content":{"rendered":"
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TikTok has taken the world by storm with its popular social media platform, and there are plenty of opportunities for savvy marketers.<\/p>\n

TikTok has over a billion monthly users<\/a>, and in the U.S., users spend approximately 52 minutes a day<\/a> on the app.<\/p>\n

With this level of reach and engagement, TikTok offers plenty of unique ways for businesses to get in front of potential customers.<\/p>\n

In this post, I\u2019ll break down the benefits of advertising on TikTok<\/a>, how to build a business profile on TikTok, how to navigate its ads manager, and what types of ads perform well on the social app.<\/p>\n

What Is The Benefit Of TikTok Advertising?<\/h2>\n

TikTok continues to improve its marketing efficiency and ability to drive revenue.<\/p>\n

In 2022, approximately 24%<\/a> of marketers found the app to be effective for their business goals.<\/p>\n

The progress is not going to stop any time soon.<\/p>\n

In 2021, TikTok users spent approximately $2.3 billion dollars<\/a> on the app compared to $1.3 billion in 2020; that is a 77% increase in revenue!<\/p>\n

And since TikTok ads reach so many people, the opportunity to get your product in front of the appropriate audience is fairly easy.<\/p>\n

How To Build A TikTok Profile For Your Brand<\/h2>\n

Curious about how to build a TikTok Business Profile<\/a>?<\/p>\n

Follow these five simple steps.<\/p>\n

Step 1: Create Your Login<\/h3>\n

Visit the TikTok Ads Manager\u2019s signup page and fill out the boxes with your business\u2019 self-identifiable information.<\/p>\n

Click \u201cSend Code\u201d and enter your verification code.<\/p>\n

After you have verified your account, you will be given the option to \u201cSign Up\u201d to create your login.<\/p>\n

Step 2: Build Your Account<\/h3>\n

Once your account is verified, you will need to fill in the basic information for your business.<\/p>\n

This includes indicating your business\u2019 location and currency preferences.<\/p>\n

Here, you will also add your business name.<\/p>\n

Step 3: Add Business Information<\/h3>\n

When you first log in, you will see a pop-up form where you will add more details about your business and your billing information.<\/p>\n

It is critical to enter your URL correctly to ensure your site is working properly.<\/p>\n

In order to pass the account review, the website will need to contain all of the business information you previously entered, clearly list the products you display, and be relevant to what you want to promote.<\/p>\n

Step 4: Indicate Payment Preferences<\/h3>\n

In your account, you will select whether you prefer manual or automatic payments.<\/p>\n

Once you select your preference, you will not be able to change it.<\/p>\n

Step 5: Submit Your Account<\/h3>\n

Once you have completed adding your account information, you will hit \u201cSubmit,\u201d and within 24 hours, you will hear whether your account has been approved or not.<\/p>\n

Rejected? Here Are Common Reasons For Rejection<\/h3>\n