{"id":15480,"date":"2022-09-22T13:51:50","date_gmt":"2022-09-22T13:51:50","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/how-do-i-stop-keyword-cannibalization\/424608\/"},"modified":"2022-09-22T13:51:50","modified_gmt":"2022-09-22T13:51:50","slug":"how-do-i-stop-keyword-cannibalization-when-my-products-are-all-similar-via-sejournal-rollerblader","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15480","title":{"rendered":"How Do I Stop Keyword Cannibalization When My Products Are All Similar? via @sejournal, @rollerblader"},"content":{"rendered":"
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Today\u2019s Ask An SEO comes from Dan in California, who asks:<\/p>\n

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\u201cI have several products that are \u201cspecialty\u201d products due to their size, all titled similarly (12 inch\u2026). This has caused some keyword cannibalization.<\/p>\n

I also have a collection page with all of these items further adding to the cannibalization. None of these products are made by the same company and they have enough variation between them that creating variant pages is not an option, and I do not want to remove the collection page.<\/p>\n

I have been mulling over options to solve this and the one I am weighing is adding a canonical tag to each of the pages and choosing a single page as the \u201cmain\u201d page \u2013 perhaps our most popular item that uses this keyword. What do you think?\u201d<\/p>\n<\/blockquote>\n

Great question!<\/p>\n

There are two easy enough solutions to this \u2013 I recommend solution one.<\/p>\n

Solution One<\/h2>\n

Because you have multiple products that are all equal but not unique enough, you can optimize the collection page for the main keyword phrases.<\/p>\n

Then, choose an \u201cofficial product display page (PDP)\u201d for the product by brand.<\/p>\n

On the collection or category page, have FAQs and copy about the specific product<\/a> that is not brand specific.<\/p>\n

Craft your copy around the styles and options of the items you carry and their uses.<\/p>\n

If a couple of brands have higher demand (not just search volume), then mention them within the copy and above your product grid.<\/p>\n

This will give you an internal link to pass some authority down to the branded PDP page while helping your consumers find the most in-demand brands faster.<\/p>\n

The branded PDP pages should have copy specific to the brand of the product. This can include:<\/p>\n