Need a local plumber? Google Maps will show you the providers with the best customer reviews.<\/p>\n
Google Maps provides a massive benefit to users looking for businesses \u2013 and to businesses looking to attract customers.<\/p>\n
That\u2019s why the Google Map Pack is prime real estate for businesses hoping for more online and local traffic.<\/p>\n
What is the \u201cGoogle Local Pack,\u201d you ask?<\/p>\n
In this guide, we\u2019ll tell you all about it, the features that matter most, and how to use it to drive leads to your business.<\/p>\n
What Is The Google Map Pack?<\/h2>\n
The \u201cGoogle Map Pack\u201d (or the Google Local Map Pack) is a prominent section in the Google local search results that showcases the top-ranking local listings for your location or the search location.<\/p>\n
In the Google Map Pack, businesses are listed alongside their geographic location, contact information, hours, and other helpful information.<\/p>\n
Users can click on a listing to learn more about the company, call the contact number, or pull up Google Maps navigation to the business\u2019s physical location.<\/p>\n
![\"Google](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/09\/google-local-pack-what-is-it-via-sejournal-jasonhennessey.png\")
Screenshot from Google, September 2022<\/em><\/span><\/div>\nHow It Works<\/h3>\n
The Google Map Pack is displayed as a set of three or more Google Maps results when a user searches for a local business. Google calls up the search result that its algorithm interprets as being most relevant to their search.<\/p>\n
These Google Maps results will usually display above the traditional organic search results, as the algorithm understands that the user\u2019s search intent is to find a physical location.<\/p>\n
The Google Map Pack makes it easier for users to find the specific business they\u2019re looking for or browse businesses in a particular category (e.g., restaurants, retail stores, etc.).<\/p>\n
The Map Pack provides the business\u2019s contact information, address, website link, hours of operation, pricing, photos, customer reviews, and more.<\/p>\n
Local Map Pack Statistics To Know<\/h2>\n
Nearly 1 in 3<\/a> of all mobile searches are location-specific, and Google is the top search engine users use to search for local businesses.<\/p>\n In fact, 99%<\/a> of consumers surveyed by Brightlocal used the internet to find local businesses in the last year.<\/p>\n With that in mind, optimizing for the Google Map Pack is one of the best local SEO strategies businesses can use to drive local traffic.<\/p>\n This starts with creating an online listing and website and then optimizing for the search terms your target audience uses to find businesses like yours.<\/p>\n As mentioned, the Google Map Pack also brings the benefit of showcasing customer reviews.<\/p>\n And with 94%<\/a> of consumers saying positive reviews make them more likely to use a business, this is a feature businesses should consider.<\/p>\n Want to know why the Google Map Pack is important for SEO? Read on and check out more local SEO statistics<\/a> at Search Engine Journal.<\/p>\n The Google Map Pack takes up prime real estate in the Google local search results. This is an important placement for businesses, as the #1 spot gets the highest click-through rate<\/a> of all listings.<\/p>\n To rank high in the Map Pack, businesses often need to employ local SEO strategies.<\/p>\n The Map Pack matters for SEO because it can be a significant driver of organic traffic if optimized correctly.<\/p>\n Optimizing for the Google Map Pack brings many benefits, including:<\/p>\n Google Maps offers a range of features<\/a> for businesses and consumers \u2013 most of which serve to provide a better user experience.<\/p>\n The goal of Google Maps is to make it easier for users to find and interact with the business they are looking for in local search.<\/p>\n As a marketer or business owner, there are a few important Google Map Pack features you should know:<\/p>\n There are many more features that are included in the full Google Business Profile listing, including the website link, phone number, photos, popular times, directions, customer reviews, and more.<\/p>\n Further, users can contribute to Google Maps<\/a> to update listings and add additional information.<\/p>\n There is no single, guaranteed way to rank in the Google Map Pack.<\/p>\n Rather, ranking in the Map Pack requires a combination of local SEO strategies to improve one\u2019s local ranking.<\/p>\n Here are a few fundamentals to ranking in Google Maps:<\/p>\n The very first step is creating<\/a> or claiming your Google Business Profile listing<\/a>.<\/p>\n This may involve searching for and \u201cclaiming\u201d an existing business listing or creating a completely new listing for your business.<\/p>\n Google Business Profile is a free platform that allows you to showcase your business information and essentially rank in the Map Pack.<\/p>\n However, your rank position will depend on how well optimized your listing is, how many positive customer reviews you have, how optimized your website is, and a variety of factors.<\/p>\n Once you have created or claimed your listing, you can begin optimizing for Google Maps by following local SEO best practices.<\/p>\n To optimize your listing, you will want to fill out as much of your business information as possible (accurately!).<\/p>\n This means adding your address, phone number, hours of operation, website link, business description, tags, photos, and all of the \u201cfeatures\u201d mentioned above.<\/p>\n Further, there are a few features that are important ranking factors for your business, like the number and quality of reviews<\/a> and keyword usage.<\/p>\n Google itself offers a slew of resources<\/a> to help you fill out your listing.<\/p>\n Follow the Google Business Profile SEO Guide<\/a> for more tips on optimizing your GBP.<\/p>\n Once you have created your Google Maps listing, you can embed the map<\/a> on the Contact page (or similar page) on your website.<\/p>\n Having a map for your business can make it easier for users to find and navigate your physical location.<\/p>\n Also, optimizing your website for local SEO can help you rank in the local organic search results.<\/p>\n Local SEO may help increase your local Map Pack listings and your organic rankings. This gives users multiple opportunities to find your business ahead of your competition.<\/p>\n The Google Map Pack serves to help users find relevant businesses and easily find contact information for their favorite local jaunts.<\/p>\n If you are a business owner, optimizing for the Google Map Pack is one key way to drive more local and online traffic.<\/p>\n Local SEO is the primary method used to optimize for the Map Pack but involves a variety of strategies.<\/p>\n First is Google Business Profile optimization, which is the main way to house your listing.<\/p>\n Other strategies are used to then optimize your listing for keywords, gain more reviews, and ultimately rank above your local competitors.<\/p>\n Want to rank higher in the Map Pack?<\/p>\n Check out the latest local SEO strategies and tips<\/a>.<\/p>\n More resources: <\/strong><\/p>\n Featured Image: BestForBest\/Shutterstock<\/em><\/p>\nWhy The Google Map Pack Matters For SEO<\/h2>\n
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Google Map Pack Fields And Features<\/h2>\n
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How Do I Rank In The Google Map Pack?<\/h2>\n
Create A Google Business Profile listing<\/h3>\n
Optimize Your Listing & Get Reviews<\/h3>\n
Embed Google Maps On Your Website<\/h3>\n
Optimize For The Google Local Pack To Get More Traffic<\/h2>\n
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