{"id":15416,"date":"2022-09-15T11:52:04","date_gmt":"2022-09-15T11:52:04","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/website-architecture-law-firms-best-practices\/461004\/"},"modified":"2022-09-15T11:52:04","modified_gmt":"2022-09-15T11:52:04","slug":"website-organization-best-practices-for-law-firms-via-sejournal-krisjonescom","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15416","title":{"rendered":"Website Organization Best Practices For Law Firms via @sejournal, @krisjonescom"},"content":{"rendered":"
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Reaching the top of the law firm search results can be intimidating. Focusing on site architecture is an essential step toward creating a top-ranked search presence.<\/p>\n

Virtually every aspect of search optimization, from content to user experience, depends on a site architecture<\/a> that makes it easy for site visitors to find what they\u2019re looking for and is flexible enough to accommodate adding more topics should the need arise.<\/p>\n

Accomplishing this requires a deep consideration of site navigation to make the important sections of the site one click to two clicks away from the homepage.<\/p>\n

Website architecture is a part of what\u2019s known as the internal linking structure and can also include how information is organized, which means the content.<\/p>\n

Google\u2019s John Mueller emphasized that internal linking is important.<\/p>\n

Mueller said<\/a>:<\/p>\n

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\u201c\u2026internal linking is super critical for SEO.<\/p>\n

\u2026it\u2019s one of the biggest things that you can do on a website to kind of guide Google and guide visitors to the pages that you think are important.\u201d<\/p>\n<\/blockquote>\n

Mueller also said that internal linking is an opportunity to tell Google which pages are important, thereby indicating what the site should rank for.<\/p>\n

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\u201cYou can decide to make things important where you earn the most money or you can make things important where you\u2019re the strongest competitor or maybe you\u2019re the weakest competitor.\u201d<\/p>\n<\/blockquote>\n

This article will introduce three fundamental elements of site architecture that can contribute to higher search performance.<\/p>\n

Website Architecture: Page Organization And Links<\/h2>\n

Let\u2019s take a few moments first to discuss website architecture and why the user experience (UX) segment is important for getting ranked.<\/p>\n

The Importance Of Website Architecture To SEO<\/h3>\n

You already know that SEO content and your website structure should be constructed for people over search engines.<\/p>\n

However, it just so happens that what is good for users is also good for Google.<\/p>\n

So, all the most important aspects of an expertly crafted site architecture will contribute to a better user experience and make the site easy to understand for Google.<\/p>\n

A well-organized website will be easy for users to get around.<\/p>\n

From the homepage, they will be able to access a host of other resources that are located just a few clicks away.<\/p>\n

And that point is important.<\/p>\n

You don\u2019t want to bury important webpages multiple clicks away from the homepage or not have anything on the homepage that links to them at all.<\/p>\n

Google\u2019s web crawler will have a hard time finding those pages, and the pages will likely not rank very well (and probably no one will ever actually see them).<\/p>\n

Another benefit of well-organized website architecture is that the internal linking spreads PageRank<\/a> around the website.<\/p>\n

If your local service pages all link up one level to your main service page for bankruptcy, business, or whatever kind of law you practice, you are telling Google that that primary service page is important, optimized, and worth ranking highly.<\/p>\n

So, now you know why you need to put the time into organizing a straightforward and tidy website architecture.<\/p>\n

Aspects Of Effective Law Firm Website Architectures<\/h3>\n

It\u2019s important for any business in any industry, but now, let\u2019s look at how law firm websites should structure themselves for maximum organic results.<\/p>\n

Main Navigation<\/strong><\/p>\n

Your website\u2019s main navigation must be concise and clear in its layout since that is what potential clients will use to get around your site to see your services.<\/p>\n

You must organize the navigation in a logical, top-down way. A \u201cServices\u201d or \u201cPractice Areas\u201d tab should drop down to a menu showing organized columns of your legal specialties.<\/p>\n

Any kind of \u201cAbout Us\u201d or \u201cOur Firm\u201d tab can break down into a few sections that perhaps provide a history of the firm or state your organization\u2019s mission.<\/p>\n

Law firms are known as service-based organizations.<\/p>\n

Instead of hundreds of product pages with little descriptions, your website should ideally feature:<\/p>\n