{"id":15402,"date":"2022-09-14T11:58:57","date_gmt":"2022-09-14T11:58:57","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/podcast-seo-rank\/461643\/"},"modified":"2022-09-14T11:58:57","modified_gmt":"2022-09-14T11:58:57","slug":"podcasts-seo-how-to-make-your-podcast-rank-via-sejournal-martinibuster","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15402","title":{"rendered":"Podcasts SEO: How To Make Your Podcast Rank via @sejournal, @martinibuster"},"content":{"rendered":"

Podcasts have increasingly gained acceptance as a part of a comprehensive SEO strategy since Google announced in 2019 that it would surface podcasts in the search results<\/a> and make them playable.<\/p>\n

That change significantly raised the visibility of podcasts in search results because potential listeners can discover podcasting content when searching with the word \u201cpodcast.\u201d<\/p>\n

\"ScreenshotScreenshot from search for [interview with larry david podcast], Google, August 2022<\/em><\/span>\"Screenshot<\/div>\n

Podcasts For Discovering New Ideas<\/h2>\n

As of April 2022, iTunes<\/a> and Spotify<\/a> hosted over 4 million podcasts each.<\/p>\n

Podcasting is more than a way to pass the time at home or in the car. People are increasingly turning to podcasts to learn about a topic.<\/p>\n

According to research by the Reuters Institute for the Study of Journalism and Oxford University, over 50%<\/a> of U.K. podcast listeners aged 25+ were more likely to listen to podcasts to learn something.<\/p>\n

That aligns with the findings by Edison Research<\/a> of United States podcast listeners, who listed learning new things as a top reason for listening to podcasts.<\/p>\n

While entertainment is still a reason for listening, the trend toward learning about new things, both in current events and evergreen topics, makes podcasting a valuable channel for sharing expertise in the same way that writing articles and publishing videos are.<\/p>\n

Podcasts Can Be On Any Topic<\/h2>\n

One can find podcasts on virtually any topic because consumers of content look for information wherever they happen to be, which means across a variety of media types.<\/p>\n

Here are a few examples:<\/p>\n

Florida Real Estate Podcasts<\/h3>\n
\"ScreenshotScreenshot from search for [florida real estate podcast], Google, August 2022<\/em><\/span>\"Screenshot<\/div>\n

Home Improvement Podcasts<\/h3>\n
\"homeScreenshot from search for [home improvement podcast], Google, August 2022<\/em><\/span>\"home<\/div>\n

Personal Injury Podcasts<\/h3>\n
\"ScreenshotScreenshot from search for [personal injury podcast], Google, August 2022<\/em><\/span>\"Screenshot<\/div>\n

Although there might not be a huge audience for every niche, it\u2019s not a bad idea to be there with a podcast when a potential client is searching.<\/p>\n

And as briefly mentioned earlier, podcasting has benefits related to networking with others and creating opportunities to build awareness.<\/p>\n

How To Optimize A Podcast For Search<\/h2>\n

Podcast Description<\/h3>\n

A podcast description is a summary of what the podcast series is about. The podcast description is what a potential listener reads when they\u2019re searching around on Spotify.<\/p>\n

Make the description relevant by describing the series using the words a listener might use.<\/p>\n

Summarize Each Podcast<\/h3>\n

Always create a summary that describes what the podcast is about. This means writing the topics, the main points covered, who the guest is, and some details of essential parts that someone might search for.<\/p>\n

For example, if a guest shares an anecdote that might be of interest, write a sentence or two about that anecdote so that someone who might be interested in that information can find it.<\/p>\n

The Most Popular Sites For Podcasts<\/h2>\n

According to a 2022 Edison Research study<\/a>, podcast audiences listen to their favorite shows through multiple platforms.<\/p>\n

The following represents the percentages of people who answered \u201cyes\u201d to each service. That means the percentages won\u2019t add up to 100% since listeners use multiple services.<\/p>\n

In a poll, respondents were asked to choose from a list of services they used for listening.<\/p>\n

The top five places to listen to podcasts are:<\/strong><\/p>\n

    \n
  1. YouTube \u2013 55%<\/li>\n
  2. Spotify \u2013  49%<\/li>\n
  3. Apple Podcasts \u2013 38%<\/li>\n
  4. Amazon Music \u2013 27%<\/li>\n
  5. iHeartRadio \u2013 27%<\/li>\n<\/ol>\n

    The sixth to 10th most popular places to listen to podcasts:<\/strong><\/p>\n