{"id":15398,"date":"2022-09-14T09:21:55","date_gmt":"2022-09-14T09:21:55","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/google-expands-eligibility-for-product-rich-results\/464430\/"},"modified":"2022-09-14T09:21:55","modified_gmt":"2022-09-14T09:21:55","slug":"google-expands-eligibility-for-product-rich-results-via-sejournal-martinibuster","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15398","title":{"rendered":"Google Expands Eligibility for Product Rich Results via @sejournal, @martinibuster"},"content":{"rendered":"

Google expanded eligibility for Merchant Listing search experiences and product snippets through the use of structured data. This change affects merchants, product review sites and product information aggregator sites.<\/p>\n

Merchant Center feeds are no longer necessary to be eligible for product rich results.<\/p>\n

There are also two new reports in Google search console.<\/p>\n

Google\u2019s announcement stated:<\/strong><\/p>\n

\n

\u201cInitially, product snippets in Google search results were primarily powered by schema.org Product structured data<\/a>, and merchant listing experiences were primarily powered by product details supplied via a Google Merchant Center feed<\/a>.<\/p>\n

Now merchants can be eligible for merchant listing experiences by providing product data on web pages without a Google Merchant Center account.<\/p>\n

This improved eligibility has in part been made possible by recent extensions to product-related properties and types in schema.org for areas such as apparel sizing and energy efficiency ratings.\u201d<\/p>\n<\/blockquote>\n

Enhanced Product Experiences in Search<\/h2>\n

Enhanced experiences, sometimes referred to as rich results, are search features that can show images and provide more information than a regular search snippet.<\/p>\n

When merchants use the appropriate structured data they will become eligible to have their products displayed for sale directly from the search results.<\/p>\n

Google highlighted two product related search experiences:<\/strong><\/p>\n