{"id":15386,"date":"2022-09-13T11:52:07","date_gmt":"2022-09-13T11:52:07","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/ecommerce-product-page-seo\/456643\/"},"modified":"2022-09-13T11:52:07","modified_gmt":"2022-09-13T11:52:07","slug":"seo-for-ecommerce-product-pages-20-dos-donts-via-sejournal-wburton27","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15386","title":{"rendered":"SEO For Ecommerce Product Pages: 20 Do\u2019s & Don\u2019ts via @sejournal, @wburton27"},"content":{"rendered":"

Ecommerce is expected to grab even more of the retail pie, with a projected growth of nearly $11 trillion<\/a> between 2021 and 2025.<\/p>\n

An increasing number<\/a> of ecommerce sites want a piece of this pie, making it critical that your search strategy delivers.<\/p>\n

Add to this the fact that advertising costs are reaching the realm of prohibitive, only to often see sinking results, and smart SEO practices become more urgent than ever.<\/p>\n

10 Do\u2019s Of Ecommerce Product Page SEO<\/h2>\n

Here are 10 steps to take and 10 to avoid for a successful SEO strategy.<\/p>\n

1. Fine-Tune Your Keyword Strategy<\/h3>\n

Keyword research<\/a> is the foundation for product page optimization.<\/p>\n

When conducting keyword research, always use product-focused topics that users are searching for. Don\u2019t fixate on volume. Instead, think about relevancy and what will actually convert.<\/p>\n

If you have data from other channels like paid search, use it in your keyword and topic research and incorporate ad copy with high click-through rates (CTR) into meta descriptions.<\/p>\n

Product pages have transactional intent<\/a>, so make sure your landing pages are optimized<\/a> for searchers ready to buy.<\/p>\n

Someone looking for a specific product like \u201cSeries S60l & Expression E52 paintbrush\u201d strongly indicates they are ready to purchase it due to the detailed nature of their search.<\/p>\n

Make it easy for them to take that next important step.<\/p>\n

2. Optimize Titles And Meta Descriptions<\/strong><\/h3>\n

Title tags<\/a> and meta descriptions<\/a> are very important in product page optimization.<\/p>\n

Make sure you include details such as:<\/p>\n