{"id":15374,"date":"2022-09-12T12:49:28","date_gmt":"2022-09-12T12:49:28","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/social-media-analytics\/463340\/"},"modified":"2022-09-12T12:49:28","modified_gmt":"2022-09-12T12:49:28","slug":"social-media-analytics-a-guide-to-get-started-via-sejournal-kristileilani","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15374","title":{"rendered":"Social Media Analytics: A Guide To Get Started via @sejournal, @kristileilani"},"content":{"rendered":"
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According to data from Statista, 92.1%<\/a> of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 million<\/a> on social media advertising in 2022.<\/p>\n

This makes sense considering that 4.62 billion<\/a> people worldwide use social media. Specifically, 26.3% use social media to find products to purchase, and 27.7% use it to find inspiration for things to do and buy.<\/p>\n

In other words, if your company has a product or service to sell, your potential customers could be looking for a reason to buy from you and your competitors on social media.<\/p>\n

To determine how social media affects business, you need social media analytics.<\/p>\n

What Is Social Media Analytics?<\/h2>\n

Social media analytics offers valuable data marketers can use to measure audience growth and engagement with your business. Social media analytics allows marketers to answer various questions, including:<\/p>\n