{"id":15360,"date":"2022-09-09T13:50:24","date_gmt":"2022-09-09T13:50:24","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/what-is-cost-per-click-cpc\/463179\/"},"modified":"2022-09-09T13:50:24","modified_gmt":"2022-09-09T13:50:24","slug":"what-is-cost-per-click-cpc-via-sejournal-brookeosmundson","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15360","title":{"rendered":"What Is Cost Per Click (CPC)? via @sejournal, @brookeosmundson"},"content":{"rendered":"
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CPC (cost per click) is a common term used in paid advertising.<\/p>\n

It is also sometimes referred to as \u201cpay-per-click.\u201d<\/p>\n

This comprehensive guide will dive into the basics of CPC, why it\u2019s important, and when to use it.<\/p>\n

What Is Cost Per Click?<\/h2>\n

Cost per click is a bidding model that determines how much advertisers pay for their ads.<\/p>\n

The technical definition of cost per click, according to Google<\/a>:<\/p>\n

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Cost-per-click (CPC) bidding means that you pay for each click on your ads.<\/p>\n<\/blockquote>\n

How To Calculate Cost Per Click?<\/h2>\n

To calculate cost per click, you take your total ad cost divided by the number of clicks received.<\/p>\n

For example, if your campaign spent $500 in a day and you received 100 clicks, your calculated CPC would be $5.00.<\/p>\n

CPC bidding allows advertisers to set a maximum cost-per-click from a campaign bidding strategy level or down to an individual keyword level.<\/p>\n

However, setting a maximum CPC does not mean paying that each time. The final amount charged for a click is called your actual CPC.<\/p>\n

In each ad auction, you only pay the minimum required amount to beat the competitor\u2019s Ad Rank right below you.<\/p>\n

Why Is Cost Per Click Important?<\/h2>\n

Cost per click is important for many reasons.<\/p>\n

The cost per click metric is a useful KPI to help understand:<\/p>\n