The number of SEO tools available continues to grow, and it can be tough to determine which is best for you.<\/p>\n
That answer depends on many factors, including budget, team size, and the structure of your business and website.<\/p>\n
Do you run a blog or an ecommerce store?<\/p>\n
Are you at an agency or in-house?<\/p>\n
The list goes on, and you don\u2019t want all those options to give you analysis paralysis.<\/p>\n
Google Keyword Planner<\/a> is one of the most common keyword research tools and has been around for quite a long time.<\/p>\n The benefit of using Google Keyword Planner for keyword research is that it is free and it uses Google data.<\/p>\n If you don\u2019t know what you should use, Keyword Planner is a safe pick that can provide value to just about anyone.<\/p>\n In this article, we will review how to leverage Keyword Planner for your keyword research needs.<\/p>\n Google Keyword Planner is a free tool that assists digital marketers in their research efforts, most commonly for search campaigns, both paid and organic.<\/p>\n It highlights various types of \u201ckeywords\u201d or \u201csearch phrases and terms\u201d related to your business.<\/p>\n Keyword Planner estimates the monthly search volume for certain keywords and how much it would cost to target them with a paid campaign.<\/p>\n And while the original intent of Keyword Planner was for paid search campaigns, the tool is valuable beyond just search engine marketing (SEM).<\/p>\n SEO pros have been dipping into this free tool for years as a free resource for keyword research.<\/p>\n Google Keyword Planner offers the ability to look for keyword insights for free.<\/p>\n Many tools require a paid subscription, but Keyword Planner is a free alternative that allows you to conduct some keyword research<\/a>.<\/p>\n Keyword Planner has many benefits, including the ability to find new keywords that are related to your objective and how many times consumers are searching for these each month.<\/p>\n If you don\u2019t have access to any paid tools yet, Keyword Planner can help you identify what is important for you in a keyword research tool<\/a> so you know what features to look for when shopping around later.<\/p>\n Now, let\u2019s walk through the steps to getting Keyword Planner set up \u2013 and getting you one step closer to your keyword research goals.<\/p>\n First and foremost, you need to have a Google account to leverage Google Keyword Planner.<\/p>\n If you already have an account, you will need to log in.<\/p>\n Once you have created your new account, log into Keyword Planner<\/a>.<\/p>\n Upon logging into Keyword Planner, you will be presented with two options, \u201cdiscover new keywords\u201d and \u201cget search volume and forecasts.\u201d<\/p>\n If you are unsure of which option you are looking for, jump in and give one a try!<\/p>\n Discover New Keywords<\/strong><\/p>\n Discover new keywords is a great option when you are looking to expand the keywords, phrases, or topics you are covering for your domain.<\/p>\n You can also use a domain\u2019s URL to help filter out suggestions that aren\u2019t a good match for your business.<\/p>\n This will provide you with ideas for related keywords, the monthly search volume, how much it has changed in demand year-over-year, the level of competition, and the cost per click (CPC).<\/p>\n You have the option to broaden your search to include other keywords to give you more diverse keyword ideas<\/a>.<\/p>\n You can also narrow it down to the desired criteria for location, language, and time frames.<\/p>\n If you want to get even more granular, depending on your search topics, you will be presented with the option to refine based on options like brand or non-brand, new or used.<\/p>\n Get Search Volume And Forecasts<\/strong><\/p>\n This interface looks a lot like the \u201cdiscover new keywords\u201d user interface (UI).<\/p>\n One of the biggest differences here is that you are putting in the keyword(s) you specifically want to research, whereas the discover tool gives you other ideas.<\/p>\n Once you submit your keywords, you will again be presented with the search volume, three-month change, year-over-year change, competition rating, and low and high CPC prices<\/a>.<\/p>\n We are going to jump in and use \u201cDiscover new keywords.\u201d<\/p>\n Now comes the fun part!<\/p>\n You are presented with two options to begin searching.<\/p>\n One is searching with keywords or starting with a website URL. If you are a brand new site and you are aware of some competitors in the space, you may want to leverage their success to help inform your strategy.<\/p>\n Using the \u201cStart with a website\u201d feature is a great option for this.<\/p>\n It offers the granularity of the entire site or a specific page and location.<\/p>\n We will leverage the \u201cDiscover new keywords\u201d option for [cookies] to see what level of data we can achieve.<\/p>\n You can see for the keyword [cookies], Keyword Planner provides us with keyword data and related ideas.<\/p>\n If you want to get more detailed insights, you can change the location and date range, add to your scope of the search, and refine your options.<\/p>\n Now that you have all this great data, you may want to share it; and we have two options for that.<\/p>\n You can download the data via a CVS file or Google Sheets in the upper right-hand corner.<\/p>\n This will allow you more flexibility to manipulate and filter the data for your needs.<\/p>\n While this guide sheds some light on the available functionalities in Google Keyword Planner for SEO, there is a whole world of information out there on the other functions Keyword Planner can provide \u2013 whether that\u2019s for SEO, paid marketing, or just general learning.<\/p>\n You can always take a look at the documentation Google provides<\/a>.<\/p>\n Maybe you are already familiar with Google Keyword Planner, and you are ready to try something new.<\/p>\nWhat Is Google Keyword Planner?<\/h2>\n
Why Use Google Keyword Planner For SEO?<\/h2>\n
How To Use Google Keyword Planner For SEO<\/h2>\n
1. Create An Account<\/h3>\n
![\"Google](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/09\/google-keyword-planner-how-to-use-the-free-tool-for-seo-via-sejournal-tessabonacci.png\")
Image from Google, August 2022<\/em><\/span><\/div>\n2. Log In<\/strong><\/h3>\n
3. Choose A Task<\/strong><\/h3>\n
![\"Keyword](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/09\/google-keyword-planner-how-to-use-the-free-tool-for-seo-via-sejournal-tessabonacci-1.png\")
Image from Google Keyword Planner, August 2022<\/em><\/span><\/div>\n4. Define Your Criteria<\/h3>\n
![\"Keyword](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/09\/google-keyword-planner-how-to-use-the-free-tool-for-seo-via-sejournal-tessabonacci-2.png\")
Image from Google Keyword Planner, August 2022<\/em><\/span><\/div>\n5. Get Your Data<\/h3>\n
![\"Keyword](\"https:\/\/marketingnewsbox.com\/wp-content\/uploads\/2022\/09\/google-keyword-planner-how-to-use-the-free-tool-for-seo-via-sejournal-tessabonacci-3.png\")
Image from Google Keyword Planner, August 2022<\/em><\/span><\/div>\n