{"id":15348,"date":"2022-09-08T13:50:14","date_gmt":"2022-09-08T13:50:14","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/6-google-business-profile-tips-hotel-seo\/461743\/"},"modified":"2022-09-08T13:50:14","modified_gmt":"2022-09-08T13:50:14","slug":"6-google-business-profile-tips-for-hotel-seo-via-sejournal-atuljindal01","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15348","title":{"rendered":"6 Google Business Profile Tips For Hotel SEO via @sejournal, @atuljindal01"},"content":{"rendered":"

Google is the answer to most people\u2019s problems.<\/p>\n

Feeling hungry, need to get lunch? Find it on Google.<\/p>\n

Need to book a hotel? Google its reviews.<\/p>\n

This is why Google gets over 3.5 billion<\/a> searches each day.<\/p>\n

And interestingly, a large percentage of these searches have local intent<\/a>.<\/p>\n

Since Google is the first place many people go when looking for hotels, the saturated hospitality industry has much to gain from the search engine giant\u2019s remarkable features.<\/p>\n

Google Business Profile (GBP)<\/a> is one feature that helps even smaller hotels have good exposure with their target audience, despite their chances of ranking through regular SEO<\/a> being relatively slim.<\/p>\n

This article will give you practical tips for optimizing your GBP to get the most out of Google\u2019s awesome offering.<\/p>\n

Benefits Of Google Business Profile For Hotel Brands<\/h2>\n

One of the top perks of having a GBP listing is that your business gets closer to your audience by being where they look often.<\/p>\n

GBP levels the playing field for all hotel brands, giving everyone an equal opportunity to succeed.<\/p>\n

Even smaller, family-owned properties can rank in response to searches for local hotels.<\/p>\n

GBP is a free business listing that allows you to share your hotel details, like business hours, room prices, contact numbers, and more, with your potential guests.<\/p>\n

Specifically designed to promote local brands, when appropriately used, GBP can enhance your online visibility and direct organic traffic to your website.<\/p>\n

This can result in increased bookings and more revenue.<\/p>\n

But that\u2019s not the only way GBP helps hotels get more bookings.<\/p>\n

A BrightLocal survey found that 49%<\/a> of customers they polled trust online reviews, and GBP helps you capitalize on this and win your customers\u2019 trust through its spectacular review and rating system.<\/p>\n

On top of all that, having a GBP<\/a> for your hotel increases your chances of appearing in the coveted local pack and gives your hotel good visibility on Google Maps<\/a> as well.<\/p>\n

Hotel SEO With GBP Optimization<\/h2>\n

After reviewing the benefits of GBP, you must be excited to claim your hotel\u2019s GBP listing and enjoy the exposure and value it can bring.<\/p>\n

But merely claiming your GBP isn\u2019t enough.<\/p>\n

You need to optimize your listing for the best results.<\/p>\n

Here are a few GBP optimization tips to get you started:<\/p>\n

Ensure Information Accuracy<\/h3>\n

99%<\/a> of consumers polled in the survey by BrightLocal have used the internet to find information about a local business in the last year.<\/p>\n

People turn to Google and rely on GBP listings for information.<\/p>\n

And good hotel SEO strategy ensures that the information about your business on your GBP listing is accurate.<\/p>\n

Aside from accuracy, you must ensure your listing is complete with all the information that a potential guest may require to drive good value out of your GBP listing.<\/p>\n

Customers are 2.7<\/a> times more likely to consider you reliable if your GBP profile is complete with accurate information.<\/p>\n

In a world of increasing competition in the hospitality industry, you cannot afford to lose your customer\u2019s trust or leave them frustrated with inaccurate information.<\/p>\n

Some important pieces of information that need to be accurate and regularly updated on your listing include:<\/p>\n