{"id":15292,"date":"2022-09-01T05:09:31","date_gmt":"2022-09-01T05:09:31","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/push-notification-examples-notix-spa\/461402\/"},"modified":"2022-09-01T05:09:31","modified_gmt":"2022-09-01T05:09:31","slug":"3-ways-to-get-more-push-notification-subscribers-clicks-with-examples-via-sejournal-notix_push","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15292","title":{"rendered":"3 Ways To Get More Push Notification Subscribers & Clicks (With Examples) via @sejournal, @notix_push"},"content":{"rendered":"

This post was sponsored by Notix. The opinions expressed in this article are the sponsor\u2019s own.<\/em><\/p>\n

Want to increase visits to your site?<\/p>\n

Hoping to continue nurturing visitors along their buyers\u2019 journey to conversion?<\/p>\n

Sending updates directly to a user\u2019s browser or device is a powerful way to re-engage them<\/a>.<\/p>\n

Bringing users back for breaking news, sales, or an update after a while can help build trust and get more conversions.<\/p>\n

The first hurdle is getting users to agree to push notifications<\/a>.<\/p>\n

Before you can push information to them directly, users have to give their permission. This critical point of the decision must be timed and handled well, or they\u2019ll just hit \u201cno thanks\u201d and move on.<\/p>\n

So, how do you make a good first impression?<\/p>\n

How do you motivate users to say \u201cyes\u201d?<\/p>\n

Let\u2019s learn what push notifications are and then go through some examples of an effective push notification strategy.<\/p>\n

What Are Push Notifications?<\/h2>\n

A push notification is a small, customizable message delivered directly to a user\u2019s browser, desktop, or mobile device when or after they land on your site.<\/p>\n

Push notifications are an \u201copt-in\u201d service, which means that users will receive them after agreeing.<\/p>\n

You can successfully re-engage audiences after they\u2019ve left your website or app by using high-quality push notifications with careful push notification targeting.<\/p>\n

You\u2019ll be able to get greater traffic and increased customer retention with this type of engagement technique.<\/p>\n

However, convincing people to subscribe is one of the hardest parts.<\/p>\n

Don\u2019t worry, these three steps can help you get started.<\/p>\n

Step 1: Delay. Don\u2019t Send Push Notification Requests Right Away.<\/h2>\n

Well, you can, and there\u2019s a chance you might get a large number of subscribers that way.<\/p>\n

But it may not be the best way to get engaged subscribers <\/b>who are likely to return.<\/p>\n

The Problem With Requests That Come Too Soon<\/h3>\n

If your push notification request pops up immediately upon landing, it interrupts the user\u2019s search for needed content. That\u2019s why they might end up pressing, \u201cNo thanks.\u201d<\/p>\n

\u201cNo thanks\u201d means \u201cno\u201d or \u201cget out of my way\u201d to a potential new subscriber.<\/p>\n

The Solution<\/h3>\n

Instead, try giving your visitors some breathing room.<\/p>\n

Let your visitors see that your content is worth subscribing to.<\/p>\n

Add a delay before you ask for permission to send notifications.<\/p>\n

This way, you build more meaningful communication with your visitors. Let a user get to know you a little bit before you rush news into their notification center.<\/p>\n

Once they\u2019ve read some content and explored your site or app, they might decide if they want to come back.<\/p>\n

Then, your request becomes a service, not an annoyance.<\/strong><\/p>\n

How To Delay Push Notification Requests<\/b><\/p>\n

Notix<\/a> lets you manage your initial requests by adding time delays, or even basing them on certain actions if you want to be sure you\u2019re targeting highly-engaged users.<\/p>\n

Step 2: Customize Your Push Notification Requests.<\/h2>\n

Let\u2019s be honest. You\u2019re likely here because you know that generic push notification requests don\u2019t work as efficiently as you want.<\/p>\n

The Problem With Default Push Notification Requests<\/h3>\n

Regular push notifications typically say something like \u201c[yoursite] wants to send you alerts\u201d followed by a choice to allow or deny permission.<\/p>\n

If we put ourselves in the visitor\u2019s shoes, they don\u2019t have a good reason to say yes.<\/p>\n

Your visitors need a reason why your content is worth a subscription. They will be more likely to subscribe if your offer and their needs coincide.<\/strong><\/p>\n

People usually visit websites with a topic or question in mind. The best course of action is to prove that you have something they are looking for.<\/p>\n

If they see that they can easily get more content related to their search, they\u2019re more likely to sign up!<\/p>\n

So, give people a reason to say yes.<\/p>\n

The Solution<\/h3>\n

Add an elevator pitch or an offer to your request to let a user know what exactly they get out of your push notifications.<\/p>\n

You can customize the text, call-to-action buttons, and even add images.<\/p>\n

Tailoring your push notification request can help you:<\/p>\n