{"id":15290,"date":"2022-08-31T22:29:28","date_gmt":"2022-08-31T22:29:28","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/instagram-best-practices-for-recommended-content\/463197\/"},"modified":"2022-08-31T22:29:28","modified_gmt":"2022-08-31T22:29:28","slug":"instagram-best-practices-for-recommended-content-via-sejournal-mattgsouthern","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15290","title":{"rendered":"Instagram Best Practices For Recommended Content via @sejournal, @MattGSouthern"},"content":{"rendered":"
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Instagram publishes new best practices for creators to follow to increase their eligibility for recommendations.<\/p>\n

Recommendations are photos and videos you see on Instagram from accounts you don\u2019t follow.<\/p>\n

Recommended content surfaces in Instagram\u2019s main feed, the explore feed, and the reels tab.<\/p>\n

Instagram determines whether to recommend a piece of content based on signals such as how many and how quickly other people are liking, commenting, sharing, and saving a post.<\/p>\n

A user\u2019s prior interactions with a content creator are a factor, as well as other posts a person has liked or commented on.<\/p>\n

When your content surfaces as a recommended photo or video, it can positively impact your reach and accelerate audience growth.<\/p>\n

Getting content picked up by Instagram\u2019s recommendation algorithm is a goal of all businesses and creators trying to gain more followers.<\/p>\n

To help more people realize that goal, Instagram shares a set of best practices for users to follow.<\/p>\n

Instagram Recommendations Best Practices<\/h2>\n

Eligibility<\/h3>\n

First, if you want to be eligible for recommendations, you must have a public account. Instagram won\u2019t recommend content from private accounts.<\/p>\n

Next, you have to follow Instagram\u2019s recommendation guidelines<\/strong>.<\/p>\n

Instagram has specific guidelines covering the content types it tries to recommend in people\u2019s feeds.<\/p>\n

Recommendation guidelines differ from community guidelines, which are rules for what can and can\u2019t be on Instagram.<\/p>\n

Content that goes against Instagram\u2019s recommendation guidelines includes:<\/p>\n