{"id":15270,"date":"2022-08-30T13:50:29","date_gmt":"2022-08-30T13:50:29","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/how-to-use-tiktok-search\/460562\/"},"modified":"2022-08-30T13:50:29","modified_gmt":"2022-08-30T13:50:29","slug":"how-to-use-tiktok-search-to-find-content-community-and-creators-via-sejournal-vandernickr","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15270","title":{"rendered":"How To Use TikTok Search To Find Content, Community, And Creators via @sejournal, @vandernickr"},"content":{"rendered":"
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TikTok has firmly cemented its place in our day-to-day as one of the fastest-growing social media<\/a> networks.<\/p>\n

It\u2019s quickly become the go-to place for short-form video content<\/a> and is ruffling enough feathers over at Meta to have Instagram rolling out changes to compete.<\/p>\n

But there\u2019s more to TikTok than cats riding on robot vacuums or trending dance moves.<\/p>\n

Global brands have been quick to realize the power of the TikTok algorithm as a way to engage with audiences of all ages and leverage sales with influencer partnerships.<\/p>\n

And with the average user spending over 90 minutes on the app daily<\/a>, finding community through other creators has become an important part of TikTok\u2019s appeal to its core audience.<\/p>\n

How does this work for digital marketers, though?<\/p>\n

Let\u2019s take a look.<\/p>\n

How TikTok Knows What You\u2019re Looking For<\/h2>\n

Like any good search algorithm, TikTok gathers data about you to tailor your experience on the app.<\/p>\n

The more you interact with videos<\/a> through liking, commenting, sharing, or following, the more you\u2019ll start seeing content aligned with your interests.<\/p>\n

Sounds and hashtags on videos, along with device and account settings like language, are also factored into the algorithm.<\/p>\n

All of this data gets pulled together to generate a personalized \u201cFor You\u201d page (FYP).<\/p>\n

Generally, the videos you see here are a mix of people you follow and new-to-you creators that TikTok thinks you\u2019ll like, based on what it knows about your past activity on the app.<\/p>\n

Thematic content guides the algorithm, and the more content you see and interact with (including view time), the more related and adjacent content the app will show you.<\/p>\n

Searching For Content<\/h2>\n

The search bar is the place to go if you\u2019re looking to find content around a certain subject matter.<\/p>\n

Here, you can be as specific as you like, whether hunting for a creator by their username or sticking to a broader topic, like a city name.<\/p>\n

The most relevant results will show up first, along with some suggestions of other searches that you could make around that subject matter (similar to Google\u2019s suggested search with the flair of \u201cPeople also ask<\/a>\u201c).<\/p>\n

For example, someone looking for recipe ideas using Trader Joe\u2019s products can simply search \u201cTrader Joe\u2019s\u201d and have a whole list of options to click through, like:<\/p>\n