{"id":15218,"date":"2022-08-24T12:59:46","date_gmt":"2022-08-24T12:59:46","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/new-campaign-ad-group-no-traffic\/460109\/"},"modified":"2022-08-24T12:59:46","modified_gmt":"2022-08-24T12:59:46","slug":"why-is-my-new-campaign-ad-group-getting-no-traffic-via-sejournal-navahf","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15218","title":{"rendered":"Why Is My New Campaign\/Ad Group Getting No Traffic? via @sejournal, @navahf"},"content":{"rendered":"
<\/div>\n

Managing paid search and paid social requires plenty of strategic shifts.<\/p>\n

One of the biggest is understanding that paid search favors older entities while paid social favors new things.<\/p>\n

That said, sometimes there are legitimate reasons why a new campaign or ad group isn\u2019t running.<\/p>\n

In this Ask The PPC, we\u2019ll address that question.<\/p>\n

Rofhiwa of Pretoria asks:<\/p>\n

\n

I have decided to create a new ad group with three ads set, but I\u2019m not getting any clicks or impressions for ads and keywords. What could be the reason?<\/p>\n<\/blockquote>\n

Note that this post will cover common reasons an entity hasn\u2019t gotten any clicks.<\/p>\n

Each account is different, and it\u2019s always best to take any concerns to the ad network support if you believe there\u2019s an issue.<\/p>\n

Reason #1: The Date Is Wrong<\/h2>\n

The most common and frustratingly obvious reason is we don\u2019t always have the right date range.<\/p>\n

That could be because we were analyzing another part of the campaign or working on a different account.<\/p>\n

Set the date range in the top right-hand corner (true for all ad networks) to include at least yesterday and today.<\/p>\n

You also might have unintentionally set the start date for the future.<\/p>\n

Check start and end dates in campaign settings.<\/p>\n

Once you\u2019ve confirmed that you have the right date range, you can move on to other technical fixes.<\/p>\n

Reason #2: The Ad Got Disapproved<\/h2>\n

When an ad is disapproved, you\u2019ll get a notification.<\/p>\n

At times, these can get lost in email filters or spam.<\/p>\n

If you see that your ad is disapproved<\/a>, check if it\u2019s for a valid reason (e.g., editorial policies, restricted industries, etc.) or a mistake on the ad network\u2019s part.<\/p>\n

Valid ad disapprovals need to be corrected, and then you can appeal the disapproval in the ad interface.<\/p>\n

Sometimes, ads get accidentally lumped into restricted categories because of wording choices.<\/p>\n

The following words can sometimes accidentally trigger red flags:<\/p>\n