{"id":15206,"date":"2022-08-23T12:50:11","date_gmt":"2022-08-23T12:50:11","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/why-search-rankings-drop-weekends\/447140\/"},"modified":"2022-08-23T12:50:11","modified_gmt":"2022-08-23T12:50:11","slug":"why-do-our-search-rankings-drop-on-weekends-via-sejournal-rollerblader","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15206","title":{"rendered":"Why Do Our Search Rankings Drop On Weekends? via @sejournal, @rollerblader"},"content":{"rendered":"
<\/div>\n

Today\u2019s Ask An SEO comes from Deimante, who asks:<\/p>\n

\n

\u201cHello, I have a question regarding positions and impressions drop (Google Search Console).<\/p>\n

I have noticed the positions and impressions drop on weekends for my site. Could you explain why this is happening? No changes were done on weekends. I\u2019m confused.\u201d<\/p>\n<\/blockquote>\n

Great question!<\/p>\n

It is hard to solve your problem without knowing your website, what your company does, or if you\u2019re a business or publisher.<\/p>\n

But this question does come up in many scenarios, so I\u2019ll answer the possible causes I\u2019ve seen working in brick and mortar (restaurants and shops), B2B lead gen, ecommerce, and publishers.<\/p>\n

Brick And Mortar<\/h2>\n

One cause of traffic fluctuations on the weekends could be that you have your hours listed in Google Business Profile<\/a>, schema, and on your website.<\/p>\n

If your physical locations are closed on the weekends or a specific day of the week, and your competitors are open, Google may be showing them as people look for services and retailers within your area.<\/p>\n

To test this:<\/p>\n