{"id":15178,"date":"2022-08-18T17:57:19","date_gmt":"2022-08-18T17:57:19","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/google-helpful-content-algorithm-update-launching-soon\/461882\/"},"modified":"2022-08-18T17:57:19","modified_gmt":"2022-08-18T17:57:19","slug":"google-helpful-content-algorithm-update-launching-soon-via-sejournal-mattgsouthern","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15178","title":{"rendered":"Google \u2018Helpful Content\u2019 Algorithm Update Launching Soon via @sejournal, @MattGSouthern"},"content":{"rendered":"
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Google announced it\u2019s launching a new algorithm update next week called the helpful content update<\/strong>. It aims to boost content written for people and devalue content written primarily for SEO.<\/p>\n

Unlike the recent product review update, which targets specific kinds of pages, the helpful content update is sitewide<\/strong>. That means it has the potential to impact all pages<\/strong>.<\/p>\n

The helpful content update also introduces a new signal<\/strong> Google will use to rank webpages.<\/p>\n

Although Google is giving a heads up regarding these algorithm changes, a week isn\u2019t a long time to prepare. However, one could argue that all sites should be written for humans in the first place.<\/p>\n

Here\u2019s all the information available right now.<\/p>\n

Google Helpful Content Update<\/h2>\n

Google published the following announcement on Twitter today:<\/p>\n

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\u201cNext week, we will launch the \u201chelpful content update\u201d to better ensure people see more original, helpful content written by people, for people, rather than content made primarily for search engine traffic.\u201d<\/p>\n<\/blockquote>\n

The tweet links to a blog article with more information, including details on how websites can continue to succeed after the helpful content update rolls out.<\/p>\n

What Does The Helpful Content Update Do?<\/h2>\n

This update introduces a new ranking signal that will negatively impact sites that publish high amounts of content with little value, are low-added value, or are unhelpful to searchers.<\/p>\n

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\u201cAny content \u2014 not just unhelpful content \u2014 on sites determined to have relatively high amounts of unhelpful content overall is less likely to perform well in Search, assuming there is other content elsewhere from the web that\u2019s better to display. For this reason, removing unhelpful content could help the rankings of your other content.\u201d<\/p>\n<\/blockquote>\n

What Should I Do If The Helpful Content Update Impacts Me?<\/h2>\n

If the helpful content update hits you, Google advises removing unhelpful content from your website.<\/p>\n

Sites impacted by the update may find the effects to last several months, Google says. Google\u2019s blog post continues:<\/p>\n

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\u201cOur classifier for this update runs continuously, allowing it to monitor newly-launched sites and existing ones. As it determines that the unhelpful content has not returned in the long-term, the classification will no longer apply.\u201d<\/p>\n<\/blockquote>\n

Other Notes About Google\u2019s Helpful Content Update<\/h2>\n

Lastly, here are some final notes about the helpful content update:<\/p>\n