{"id":15132,"date":"2022-08-15T12:49:10","date_gmt":"2022-08-15T12:49:10","guid":{"rendered":"https:\/\/www.searchenginejournal.com\/wix-seo-tips\/458264\/"},"modified":"2022-08-15T12:49:10","modified_gmt":"2022-08-15T12:49:10","slug":"wix-seo-5-tips-to-get-the-results-you-want-via-sejournal-mordyoberstein","status":"publish","type":"post","link":"https:\/\/marketingnewsbox.com\/?p=15132","title":{"rendered":"Wix SEO: 5 Tips To Get The Results You Want via @sejournal, @MordyOberstein"},"content":{"rendered":"

Over 200 million people trust their websites to Wix.<\/p>\n

That\u2019s a lot of people creating a lot of websites and putting up a lot of web content.<\/p>\n

And that\u2019s why it\u2019s really important to talk about some of the ins and outs of doing SEO on a Wix site.<\/p>\n

While I could write a generic post highlighting the SEO functionality baked into Wix, I don\u2019t think that\u2019s very helpful.<\/p>\n

Instead, I will focus on some things you may not realize about Wix and how that plays into optimizing a Wix site.<\/p>\n

(And, as a bonus, I collected tips from our wider SEO team to help give you a more well-rounded look at working with Wix for SEO.)<\/p>\n

1. Place Content Inside Of Strips<\/h2>\n

Let\u2019s start with a Wix SEO tip I didn\u2019t know until I randomly had a call with a Wix client success manager: using \u201cstrips\u201d to create responsive functionality.<\/p>\n

As much as you can, place content inside of \u201cstrips.\u201d<\/p>\n

You can use two editors when building a Wix site: EditorX, which is meant for advanced designers, and the main Wix Editor.<\/p>\n

While Editor X is fully responsive, the main Wix Editor is adaptive.<\/p>\n

Wix employs a complex algorithm to convert what you built for desktop to being mobile-friendly; however, there are instances where you may have to make a few adjustments.<\/p>\n

(Personally, I\u2019ve had to make such adjustments regarding the size of buttons on the mobile version of my Wix sites.)<\/p>\n

A way to essentially build a fully responsive page within the main Wix Editor is to place all of the content on the page within strips.<\/p>\n

Strips are responsive as a page element, so whatever you place within them also becomes responsive.<\/p>\n

So, what exactly is a strip?<\/p>\n

A strip is an element that lets you create a new section on your website. For example, the image below contains an image that sits within a strip.<\/p>\n

As you can see, the strip is black to match the color within the image.<\/p>\n

\"WixScreenshot from Wix, July 2022<\/em><\/span>\"Wix<\/div>\n

In addition to creating new sections within a page, Wix strips also act as full-length page elements that can contain content.<\/p>\n

\"WixScreenshot from Wix, July 2022<\/em><\/span>\"Wix<\/div>\n

As you can see above, the Wix Editor breaks a webpage into three vertical sections.<\/p>\n

The middle section, represented by #2, is the section shown across every screen size, whereas the contents to the left and right need to be adjusted.<\/p>\n

However, since a strip is a full-length element, in that it spans the full width of the page, it needs to be responsive to function properly.<\/p>\n

Hence, a strip is responsive, and whatever content you put into it, whether an image, a heading, or a few paragraphs of text, also becomes responsive.<\/p>\n

You can even create a blank strip or use a templated version to more easily create columns for different content elements (and then put whatever content or element you want inside the strip).<\/p>\n

\n
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\"WixUse either a blank strip or a templated version designed for specific content types.<\/em><\/span>\"Wix<\/div>\n<\/dt>\n<\/dl>\n

One last point about strips: They mainly come into play on your static pages (i.e., your homepage, about page, landing pages, etc.).<\/p>\n

Vertical pages, like blog or product pages, are constructed where the full width of the page is not utilized.<\/p>\n

As such, they automatically translate appropriately to varying screen sizes.<\/p>\n

\n
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\"WixA vertical page for an event only utilizes the center content column and therefore does not present a problem when viewed on smaller screens.<\/em><\/span>\"Wix<\/div>\n<\/dt>\n<\/dl>\n

2. Understand The Platform\u2019s Logic<\/h2>\n

Again, I\u2019m almost tempted to go with a more enthralling (if not seductive) Wix SEO tip, but I feel like understanding how the platform functions can help you take advantage of all that\u2019s there for you.<\/p>\n

It also helps you work more efficiently, which is a major part of optimizing!<\/p>\n

There are predominantly three places where the bulk of your SEO work will take place within Wix:<\/p>\n